Meet Abigail: a leadership coach who wants to find more clients.
She was not always sure that she had what it took to market her business online. Or how to even use business blogs.
Although she was successful with referrals and word of mouth, her coaching programs weren’t full.
Abigail felt like she wasn’t tapping into the online marketing strategy like her successful peers were.
She also realized that some of her best referral partners were retiring soon, so she needed another practical marketing strategy to attract more clients.
She wanted to book more potential clients for discovery calls, since that was super effective when determining if someone was a good fit for her services. But Abigail wasn’t sure if blogging could help her bring in new clients.
Despite her experience and skills, she had not focused on how to find more clients using online marketing or business blogs.
It was suggested that business blogs helped lots of coaches connect with potential clients. That they could help her find more clients too, but the idea of marketing herself with a blog was way outside her comfort zone.
Still, Abigail was determined to find out what would work best for reaching her dream clients while making the most of her time and resources. So she decided to give business blogs a try — diving into researching how to create an effective blog for her business that would reach the right people in an engaging way.
After months of consistent work and dedication, Abigail’s content strategy and effort paid off. Because of her business blog:
Her blog posts began to get noticed by potential clients and soon enough, she started receiving more requests for discovery calls than ever before.
In fact, within six months of focusing on creating killer blog posts her clients loved, she had doubled the number of folks who booked discovery calls with her after reading her posts.
11 Easy Ways to Fill Your Calendar Using (+ Reusing) Business Blogs
Now, you may be groaning because it seems that the whole business blogs thing is tedious. And writing blog posts is a giant chore, a time-suck, or a massive use of your creative energy.
At times, I can’t say I blame you.
But take a minute to consider: your marketing content is huge when it comes to making initial connections so you can fill your programs with the right clients.
Stay with me and I’ll show you how business blogs can be your bestie for filling your programs.
Here are the bold blog promotion tactics Abigail put into action after she wrote each post. The best news? You can steal each of these practices for your website’s blog, to help pack your calendar with dream clients.
#1) Deepen relationships with your email list subscribers
Whether your list has 2, 20, or 2,000 subscribers, you first off want to share your best, meatiest thoughtful content with your subscribers. After all, they’ve raised their hands and given you the gift of their email address.
Deepen future current and future client relationships by emailing your list each time you’ve published a new blog post. Share a few thoughts from your post in the email.
Not only that, tell your subscribers exactly why you wrote the post for them.
Explain what value they’ll get from clicking to your website to read the full post.
Pour your heart into describing how this insight can help them on their problem-solving journey.
When you follow these steps, your subscribers are reminded each week that you’re an authoritative expert who has them in mind.
#2) Meaty content on business blogs entices potential clients to visit your website
One strong way to make it easier to fill your programs is to elevate your website visibility–starting with those search engine algorithms. You can help ensure that your website blog gets visits by delight the search engine bots.
Google loves helpful content so you get a virtual “gold star” each time you post a fresh, high-quality blog post. As a result, the search engine algorithms will store your website in their “memory” as a trusted website, publishing truly helpful content.
In other words, you have an excellent chance that the search engine will revisit your blog, seeking out new content.
That means you are positioned to gain more site visitors, and book more discovery calls, when your people see your blog post pop up in the search pages.
Don’t you wish your blogs + marketing content helped you book more discovery calls? I may be of help, book a no-cost call with me here.
Create Client-Attracting Content
Stop spinning your wheels about the best content to create, so you can bring in clients. Get this guide and follow my simple 5-step Client Clarity System to create content your future dream clients search for.
That way, you can foster meaningful connections and pack your calendar with clients who love your work.
#3) Get discovered again and again
Your high-quality blogs can flourish for years, when the folks actively seeking the help you provide find you from your blog posts.
This is all possible, because of ever-faithful business blogs. Your insightful, authoritative blog content is available 7/24/365 to those searching Google for answers to the questions you blog about. Forbes believes blogs are a strategic investment.
Consider this: a struggling potential client is scrolling on their smartphone. They’re looking for answers. Sometimes a small step is helpful. Other times they need a giant dose of encouragement.
Either way, they have one thing on their minds, finding:
Yes, friend, you guessed it.
We have yet another amazing benefit of online marketing with reliable, practical business blogs and their updated posts. Your blog content patiently sits there, quietly waiting to be found by someone who could become your next dream customer.
And you only had to create that post one time. Nice, right?
In fact a study showed that businesses who blog get 55% more visitors to their websites. Source
#4) Be bold. Emphasize your authority as a trusted expert
You know the saying, people buy from businesses they know, like and trust.
Establishing your authority can go a long way to building your brand as the empathetic, astounding expert you are. You become the expert who is trusted, in part with consistency.
Each time you publish one of your amazing, high quality, helpful articles, you’re building up the trust factor with your subscribers, your followers, and future ideal clients. They know that you’re a reliable source of valuable ideas, tips, strategies, how-tos–content they want to keep up with.
Become intentional about being the consistent expert who provides guidance, insights, and unique approaches to your audience.
#5) Invite blog readers to book a discovery call on each post
As we’ve said, one of the best ways to convert a follower into a paying client is to get them on a discovery call with you. That way they’ll have first-hand experience with your charming, knowledgeable style.
As women business owners, we often make this colossal mistake: not regularly asking our readers, followers to take the next step to come into our world. Otherwise known as a CTA (Call-to-Action).
Want to know how to better market your business online? It’s all in your mindset about marketing. Here’s a popular post of mine if you want more on marketing mindset.
For starters, you want to faithfully + consistently use CTAs in your marketing content–especially blog posts… I mean relentlessly add a CTA to your content. without fail.
If you’re thinking, that you’re not selling services or programs 𝘢𝘭𝘭 the time. Sure.
By developing your mesmerizing blog posts, you’re putting proven online marketing strategies to work for your business. After all, your main intention is to form relationships with your online audience that lead them to become paying clients, right? Hello discovery calls.
#6) Expand client relationships with consistent calls-to-action
Yes, CTAs used consistently on business blogs, can help you to invite readers (who could be future clients) into your world.
So, that’s the reason your CTAs are small (or big) invitations to your online followers to take the next step. You want your readers to make a “commitment”.
You want to apply every method possible to authentically develop a deeper relationship with your new contact.
Smaller CTA commitments include subscribing to your email list, sharing your post, or commenting on your blog.
You have a ton of options here to get you started. Your small-ish CTAs can be:
➙ ➙ ➙ “Want my weekly email packed with juicy tips delivered to your inbox? I share [fill in the blank with your expertise].”
➙ ➙ ➙ Ask readers to Leave a comment on your blog.
➙ ➙ ➙ End your post with a question: “What did you agree with? Disagree with? What did I leave out?”
Note: Yes, it’s good to invite a bit of controversy. It means blog readers are paying attention. They’re interacting with your ideas.
➙ ➙ ➙ “Share this post with a friend who could benefit from these tips”
➙ ➙ ➙ “Visit my Youtube channel for weekly tutorial videos”
➙ ➙ ➙ “Save the date for my Spring Mastermind Retreat”
You’ll use strategic, more significant calls to action when you’re launching a new course, a new book, an incredible service, or epic program. Because then you’re inviting readers, subscribers, and followers to become paying clients.
Make it a successful habit to craft call-to-action opportunities at the end of each one of your blog posts. Offer readers a way to take the next step to becoming a paying client.
Your remarkable calls-to-action to become paying clients may include:
#7) Boost your chances of client connections with your headline
Since the 1950s, it’s been widely known that the headline (blog post title) is the top factor when a reader decides whether to click through and/or read your entire content or not.
Of course, this discovery began in the advertising world. Can’t you just hear the Don Draper character in the TV series, Mad Men mesmerizing clients in a pitch meeting: “It’s all in the headline.”
What does this mean for your blog post creation? You want to be strategic with your headlines.
Note: If you’re sending emails to your list or to anyone you want to stay top of mind with, be just as strategic with your email subject lines.
Just as in the days of Mad Men, for many readers your headline will be the deciding factor for whether they click through or ignore it completely – so make sure yours packs enough punch. Make sure it piques their interest.
Pro tip: In your headlines, include key phrases your dream clients use when talking about their problems and goals.
But also let readers know what type of outcome they can expect from reading your post.
Here’s one of my blog titles as an example: 21 Ways to Find Ideal Clients (Even If You’ve Tried It All)
#8) Expand your client referral relationships
Much as you do with future potential clients, create an email and share blog post links with friends, peers, and referral partners. You want to stay top of mind with these folks too.
I recommend you send individual, personalized emails to referral partners. Include links to your relevant blogs. That way, referral partners can keep you in mind when one of the folks in their network needs help.
#9) Be your empathetic, relatable self
Let’s be clear, there’s a ton of content out there. Blog posts, social media posts, articles on all digital media sites.
Still, make no mistake, you can still stand out as a solo woman entrepreneur with your business blog, because you’re pouring your empathy, expertise, and experience into each post.
In every single post, speak from your heart, gut, experience. Share snippets of your zone of genius. Let your blog readers know who you are, based on the content you share.
#10) AOL says 47 million times daily, people share online content
What does that mean for you? Be as consistent with your blog posts. Choose if you will post one a week, twice a month, or other schedule. This way your audience can trust that new blog articles are constantly being published. They’ll have an incentive to click over to your blog when they receive your weekly email, see you share a blog snippet on Instagram, or other online place.
Doesn’t it sound good that with regularity, your chances of converting leads / readers into paying clients eventually?
#11) Increase your chances a referral will contact you
Every time one of your referral partners, your sister, or a client refers another potential client to you, they will do this immediately:
The person referred to you will pick up their phone and search your name.
Isn’t that what you do? Yes, we all do.
So let’s be sure that the referred potential client finds incredible content on your website. That’s where they’ll look to see who you are.
- Once you’re creating blog posts like clockwork, you have remarkable advantages.
- See #4 above
- Your website has fresh content to help you fill your calendar with ideal clients
Hopefully this article gave you at *least* 4 meaty relationship-building reasons to add writing blog posts into your content strategy.
Secondly, I hope this post gives you insight into why creating a successful blog is one of the most effective ways women solo entrepreneurs can find more clients.
Relationships are everything when you’re a coach, consultant, or services entrepreneur.
Whether you feel like a marketing expert or not, there are new strategies beyond networking and word of mouth to help you gain discovery calls from potential clients, like Abigail did.
Blogging gives you an opportunity to showcase your expertise and reach future clients who may be looking for help in the area of health coaching but don’t know where to find it.
What if you could finally create content consistently?
If creating your marketing content has felt like a chore, a time-suck, or a massive mystery, you may have given up on content entirely.
But the truth is:
Content is key to attracting ideal clients and filling your programs. So don’t give up!
If your content ideas are buried in your beautiful brain, you want a process to help your words flow.
You want specific actions to implement so that the content you create stands out to your dream clients.
When you schedule a free Clarity Call, together, we’ll uncover your personalized marketing content actions. That way you can impact more clients. Click below to set up your FREE Clarity Call.