3 Proven Strategies: Design a Content Roadmap to Call in Your Dream Clients

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Have you ever heard a marketing guru say, “Just pull out your content roadmap and batch create”? It sounds simple…

Block out a couple of hours, sit down, and pound out a blog post or podcast outline. 

But let’s be honest—if you don’t know what to write about in the first place, that advice isn’t super helpful.

So many amazing women entrepreneurs, with tons of priceless expertise, tell me, 

“Cynthia, batching doesn’t work for me because I have so many ideas of what my clients need to hear, it’s hard to know where to even start.” 

Or they say, “I want to talk about a theme, like relationships, in the month of February. How do I break that down into separate content pieces?”

If you’re stalled with questions like this, I get it. And, you’re not alone!

Likely, you’re here because you want your expert content to bring in more clients. (Yay you!)

And the truth is, batching can make that easier—if you’ve done the prep work first.

I know how much you care about the people you serve. You’re an expert with years and years of experience—doing amazing work. You’re helping clients go from stuck to successful. 

But focusing your expertise into specific content that grabs their attention? And turning that into a simple content roadmap so you know where you’re going? That’s a whole different kettle of fish.

Here’s the good news: it doesn’t have to be so hard. With the right strategy and prep work, you can create content that works for you—content that draws in clients primed for the solutions you offer.

In this post, I’m going to share three practical strategies to help you create content that connects with dream clients. (Whether you choose to batch create or not.)

Here’s what we’ll cover…

Strategy 1: Clarify what your dream clients truly want

After 30 years of coaching women entrepreneurs, here’s what I know to be true: your dream clients are out there searching for you. 

They’re looking for the solutions only you can provide. But if your content doesn’t meet them where they are right now, they’ll scroll right past your hard work.

They won’t realize you’re talking to them unless you tap into their current mindset.

Where to start? Pay attention to what they say during conversations with you–it’s probably what they’re saying to themselves.

➡️ Are they stuck at square one, wondering how to even begin solving their problem?

➡️ Or do they dream about how life will be once their problem is solved and they’re pursuing their deep desire?

What does this mean for you? You need to gather as much information as possible about both their pain points and desires. 

The good news? As a great listener—which I know you are—this is completely doable.

Here are three proven ways to collect these valuable insights for your fabulous content roadmap:

1] Keep a notebook (or Google Doc) of client language.
Jot down the phrases your current and past clients use to describe both their struggles and their dreams. Keep everything in one place. These snippets will help you understand how your dream clients describe their situation—and how to speak directly to them.

2] Survey your clients and email subscribers.
Write four or five short, focused questions and ask your subscribers to complete the survey. 

You may not uncover brand-new insights (after all, you know your clients well). The gold is in the specific words and phrases they use to describe where they’re stuck or what they aspire to achieve.

3] Interview current and past clients.
Take it a step further with one-on-one interviews. Unlike surveys, interviews allow you to ask follow-up questions and dig deeper into their thoughts. 

Keep your request simple: “Would you mind giving me 15–20 minutes to answer a few questions? I’m working on something and want to make sure it truly helps people like you.”

The beauty of collecting this one-of-a-kind information is priceless for both messages and content. You’ll have so many “aha!” moments about how to craft specific messaging for your audience. 

Plus, you’ll never run out of spot-on ideas that resonate with your dream clients for your content roadmap.

Strategy 2: Understand your dream clients’ journey

When it comes to writing expert content so you can call in dream clients, understanding their journey is non-negotiable. 

It’s about more than just knowing who they are—it’s about ‘stepping into their stilettos’ and seeing the world from their perspective.

Think of it like this: your ideal clients are on, well, a journey. 

• They’re traveling a unique road, hoping to solve long-standing problems
• Their true goal is to pursue and achieve a bucket list dream 
• A ton of assorted solutions they tried didn’t work out 
• They’re carrying misconceptions about what it takes to solve their problems

And something specific has triggered them to start seeking answers. 

When you understand these ^^ pieces, you can create a content roadmap that speaks to their urgent questions. Your content assures them you’re the expert they’ve been looking for.

Here’s how to uncover those key details—and how to use them.

Step 1: Identify the ‘triggers’ that mean they’re ready to buy

Your ideal clients don’t wake up one day and think, I’ll hire a coach for this. 

Something happens that makes them motivated to take action. 

It could be a breaking point, like realizing they’ve wasted too much time trying to figure it out themselves. Or it might be a new challenge, like stepping into a leadership role and feeling out of their depth.

What to do: Start gathering the phrases your audience uses when they’re ready to take action. 

Are they saying things like, “I’m tired of feeling stuck,” or “I’ve tried every bloody cleanse, diet, and workout on the planet, but nothing’s working”? 

These trigger events give you the perfect entry point for your content.

How to apply it: Use their trigger points as inspiration for topics like:

• 3 Signs You’re Ready to Finally Solve [Problem X]
• Why DIY Solutions to [Pain Point] Don’t Work—and What Does

By talking directly about their motivating triggers, your content will feel personal and timely.

Step 2: Discover what they’ve already tried that didn’t work

Here’s an open secret: your dream clients often come to you feeling frustrated because they’ve already tried to solve their problem—but with the wrong approach. 

Maybe they’ve Googled their way into a rabbit hole of conflicting advice, they’ve followed gurus on Instagram, or they’ve worked with someone who didn’t understand their unique needs.

What to do: During discovery calls or conversations with current clients, ask open-ended questions:

• What have you tried so far to fix this?
• What did you like about that approach, and what didn’t work?

These answers are a goldmine for your messaging. They reveal the gaps your expertise can fill.

How to apply it: When you know what hasn’t worked, you can position your services as the solution. For example:

• Why Quick-Fixes for [Problem X] Don’t Work—and What to Do Instead
• The Missing Ingredient in Your [Goal Y] Plan

When you tap into what they’ve already experienced, you build trust. They’ll think, She gets it. She understands what I’ve been through.

Step 3: Pinpoint their presenting problem

As you know, often the issue your dream clients think they have isn’t the real problem at all. 

For instance, a health coach might hear, “I just need a better meal plan,” but what the client really needs is a mindset shift about food. 

Or, a leadership coach might hear, “I need better time management,” when the deeper issue is setting boundaries.

What to do: Look for patterns in what clients bring up when they first come to you and in discovery calls. What do they believe is the problem, and what do you know is the real root cause?

How to apply it: Use this insight to create content that gently reframes their misconceptions. For example:

• Think You Need [Surface Solution]? Here’s What Will Actually Get You Results
• Why [Common Misconception] Is Holding You Back from [Goal Y]

I love a good reframe, don’t you? 

Because this kind of content shifts their perspective, it positions you as the expert who sees the bigger picture they may not be able to see. 

A marketing maxim fit here: It’s hard to read the label from inside the jar.

Step 4: Address misconceptions about your work

Here’s another layer: your dream clients might have misconceptions about your work or your approach. 

For example, they might think hiring an executive coach will be too time-consuming or that healthy eating requires hours each day that they don’t have.

What to do: Proactively address these misconceptions in your content. Share how your approach is different and why it works.

How to apply it: Write posts or emails like:

• Think You Don’t Have Time for Leadership Coaching? Here’s Why It’s Worth It
• How You Can Make Time for Self Care (Even If You’re a Super Busy Mom with a Day Job!)

By tackling these misconceptions head-on, you remove the barriers that might keep them from reaching out.

This process—understanding triggers, past experiences, presenting problems, and misconceptions—is one of the core pieces of my 5-Step Client Clarity System. 

It’s not just about collecting information; it’s about using that insight to craft content that resonates with your audience, builds trust, and makes it easier for them to say “yes” to working with you.

If you’re ready to create content that connects deeply with your dream clients without feeling maxed out, let’s talk. Click here for a no-cost conversation.

My program is designed to take the guesswork out of content creation and give you a clear, actionable plan tailored to your business and communication style.

Strategy 3: Create content with intention and ease

This is where the rubber meets the road. To consistently attract dream clients, your long-form content needs to be intentional, purposeful, and manageable. 

But let’s be honest—creating content can feel overwhelming, especially when these common “gremlins” sneak in:

Let’s examine these challenges and make content creation feel doable

Perfectionism: How to stop overthinking and start creating

The myth of perfectionism, and her sister ‘overthinking’, can paralyze even the most experienced entrepreneurs. The best remedy? Shift your focus to your clients. You don’t need to cover everything. You don’t have to create the “perfect” post.

Instead, prioritize your dream clients’ challenges and desires (see Strategy 1). 

As long as your content speaks directly to what they’re struggling with—or dreaming about—you’re on the right track. Progress beats perfection. Every. Single. Time.

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Pro-tip: According to writer Oliver Burkeman, “If you’re staring at a blank page, you’re doing it wrong.” Do everything you can to store up content ideas when they flit across your mind. Capture every tiny (or big) bit of inspiration so you can expand on it later.

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Fresh Topics: Focus on a six-week content roadmap

Feeling overwhelmed by the thought of planning content for the next 12 months? You’re not alone—but here’s the truth: planning too far ahead is often a time waster.

You don’t yet know which themes will resonate with your audience. You can’t see where they’ll be in six or eight months. 

Try this time-saver: focus on a six-week cycle. Choose a handful of themes that align with your audience’s most pressing needs. Once the six weeks are up, you can evaluate what resonated and course-correct if necessary.

This short-term approach keeps things flexible, ensuring your content stays relevant to your clients and aligned with your business goals.

Consistency: Show up on your terms

Consistency doesn’t mean churning out new content every day. 

It’s about finding a cadence that works for you. Whether you commit to a weekly blog post or a monthly podcast, the key is to be intentional with your long-form content.

Between each new piece, repurpose what you’ve already created. That blog post? It can become social media captions, an email to your list, or even a quick video. 

Happily your content, like a cat, has at least nine lives.

Make It Happen: Schedule your creation time

They say, “What doesn’t get scheduled doesn’t get done.” 

Block out time in your calendar to plan, write, or record your content—and honor those appointments like you would a client meeting.

Not feeling creative at the scheduled time? No worries.

Pro-tip: Keep up with other responsibilities so you can go with the flow whenever your creative muse shows up.

Conclusion 

Creating intentional, effective content and messaging doesn’t have to feel relentless or never-ending. 

When you focus on shorter cycles, repurpose what you already have, and show up with a cadence that works for you, you’ll start to see your dream clients responding.

If you’re ready to take the guesswork out of your content strategy and start attracting clients with ease, let’s talk. My 5-Step Client Clarity System is designed to help you create with a simple content roadmap that works—without the stress. Set up a free call to discover how you can create your unique roadmap.

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