Vital Strategies for Coaches: 5 Deft Ways to Find More Clients Using Your Website

Sharing is caring!

Do you want to find more clients using your website?

As a therapist, coach, or solopreneur in a crowded online industry, failing to be intentional about finding more clients through your website can lead to avoidable pitfalls. 

Not only will your services be harder to find for those seeking a qualified, relatable professional online, but you’ll also miss out on opportunities to connect with potential clients through your site. 

Without a strategy in place to squeeze each corner of your website to do its job, you’ll be at a sucky disadvantage compared to other coaches who are actively setting up their websites to attract clients. 

Don’t let the competition move ahead. Take charge of your online presence and start attracting the clients you want and deserve now.

Today I’m sharing 5 strategies you can apply to become purposeful and find more clients using your website.

As a solopreneur, striving to book your calendar with dream clients can be daunting. You end up juggling a ton of roles and responsibilities in addition to serving clients.

Your hats may include: Content writer, blogger, accountant, client scheduler, computer repair person, errand runner, un-jammer of printer paper, and more. 

Happily, you have a powerful partner at your disposal: Your own website that you control.

It’s your space, where you publish your unique marketing content. Whenever you wish.

Unlike social media platforms, which have their uses, you choose what’s published and visible on your website. 

With your own website, you needn’t rely only on the whims of an algorithm like Facebook or Instagram to get your message out.  And, bonus, you can invite potential clients to visit as often as you like!

Let’s talk about 5 strategies to find more clients using your website 

1) Choose your dream clients + write their backstory

The truth is, if you want to make better business decisions, you must know your dream clients.

If you want to create engaging content, you must deeply understand your clients’ top, pressing, urgent problems.

In addition to their problems, if you want to find more clients using your website, you must know a ton about them; their why, their hopes, dreams, and what they’ve already tried that didn’t work.

Your website’s primary goal is to showcase your experience, credentials, skills, and service offerings. That way, you can establish a genuine connection with potential coaching clients who visit your site.

To make it easier for your website to do its job, it’s vital to start your content creation journey with a strong foundation:

A compelling dream client backstory that captures their unique situation, needs, wants, and desires.

Going beyond generic details like age and income, it is crucial to understand your clients’ urgent challenges, motivations, and the problems they are seeking your expertise to solve. That means, the problems they’re willing to pay you to help them resolve.

By immersing yourself in their perspective and building empathy, you can tailor your content to meet them where they are stuck.

This deep clarity allows you to make a real impact and stand out in your industry through your social media posts, blog posts, emails, and website pages. 

However, if you find yourself in the camp of “I-hate-to-write,” no worries. 

Crafting your ideal client’s backstory can be a low-pressure marketing project for your coaching business. And, it’s key so that you can find more clients using your website.

Remember:

• Your clients’ backstory is your personal resource. 
• It doesn’t need to be shared. 
• The story serves as a reference point for the details that guide your content creation process. 

The good news? 

• Don’t worry about editing or perfecting it. 
• Make sure you can easily access and review the dream client backstory when you create content. 
• Keep it handy in a Google doc or on your computer.
• You may want to go old-school and print out a copy.

Now that you’re prepared to write your ideal client’s backstory, you may be wondering, “How do I get started?” 

To create an effective backstory, ask yourself insightful questions like:

• What frustrations are your clients sick and tired of?
• How long have they been grappling with these challenges?
• What minor issues are preventing them from dedicating time to solve their urgent problems?
• What solutions have they tried that didn’t work out, and why? (This one is gold!)
• What exciting dreams can they pursue once they overcome these agonizing problems?

Not only understanding but documenting your clients’ backstory makes it so much easier when you want to create captivating content that resonates with them. 

Once you get your dream client knowledge documented, It allows you to dive deep into their challenges, aspirations, and motivations, making your content stand out in the crowded coaching landscape. 

By infusing your unique understanding of their experiences into your blogs and social media posts, you can forge a stronger connection, demonstrate empathy, and empower your audience to take action.

I promise you, investing the time and effort to understand your clients’ backstory can transform your content. 

To your readers/future clients, clarity about their situation can help establish you as a trusted expert who understands and supports their journey to become the better person they want to be.

In the next section, let’s explore how you can make finding you, well, easier for potential clients.

2) Want to find more clients using your website? Make it easier

When it comes to attracting visitors who can convert to paying clients after visiting your website, creating compelling and valuable content is a must-do. 

Your blog can be an outstanding tool for showcasing your expertise and providing valuable insights to your audience of potential clients. Or a podcast. Or, videos.

By regularly publishing high-quality content like blog posts, you not only establish yourself as an authority in your field but also attract potential clients who resonate with your viewpoints.

The goal is to be consistent, which can be a challenge because, after all, you have a bunch of plates spinning at the same time, right?

You’re not alone! So next, let’s talk about how to specifically make it easier for your people to find you.

How to make it easier to find more clients using your website

Start by identifying meaty topics that are relevant, appealing, and fascinating to your perfect, ideal clients. 

The right content topics, that your dream clients will love, are your secret sauce.

When readers visiting your site are thinking about hiring a coach, they need to understand that you get the challenges they face, the questions they have, and the solutions they’re seeking.

When your content communicates how well you understand their plight, potential clients begin to know, like, and trust you. And trust that your services will work for them.

• Brainstorm promising blog post ideas based on your insights; topics that can be catnip to your ideal client audience. 
• Your goal is to provide swoon-worthy content that shares creative, tiny, step-by-step actions clients can take to get closer to fixing their issues. 
• When crafting your amazing blog posts, aim for a balance between informative and engaging content. 
• Use storytelling techniques to make your content relatable and captivating. 
• Share examples and micro case studies from past clients to illustrate the effectiveness of your expertise.

Bear with me, this is a bit techy, but by including relevant keywords (exact words your clients type into Google) and so-called meta tags (explaining to search engines what page is about) it can improve your visibility in search results and attract organic traffic (free visitors) to your website. 

Think: attracting visitors to your website without learning to use and buying pricey Facebook or Google ads.

Lastly, don’t forget the importance of requesting contact info (via subscription to your email list) and nurturing relationships with your blog readers.

Always. Always. Always, include a clear call-to-action (CTA) in your blog posts.

Your CTA can be: 

Inviting readers to subscribe to your email list by offering a valuable resource in exchange for their contact information. 

By building an email list, you can stay connected with your audience, provide additional value, and nurture them towards becoming paying clients.

Pro tip: Include a link to contact you on EVERY page of your site.

Next, let’s be sure your website “talks” to your ideal clients. 

3) Does your homepage tell clients they’re in the right place?

From the moment they click onto your homepage, you want dream clients to think, “Wow, she gets me!”

You want to communicate that you’re the coach, expert, guide who can help them solve big problems. Realize big ambitions. Live longstanding dreams. 

When potential clients land on your homepage, it’s crucial to make a strong first impression. This assures them they’re in the right place. After all, your homepage is the virtual front door to your services business.

You want to create an inviting and reassuring experience for visitors, right?

Craft a compelling headline. Use a clear and attention-grabbing headline. It should immediately communicate the transformation or solution you offer.

• Highlight the specific benefits clients can expect by working with you
• Demonstrate your unique approach
• Spell out what sets you apart from others in your industry
• Emphasize what makes you unique
• Highlight your method, experience, and personal story

Using testimonials and brief case studies , explain why clients should choose you.

This helps potential clients differentiate you from competitors. It also lets them see the value you bring as soon as they find your website. It also improves your ability to find more clients using your website.

Put these strategies in place. Create a homepage that immediately resonates with your dream clients. Assure them that they’re in the right place. 

Your homepage is an efficient opportunity to establish trust and showcase your expertise. Happily, it can convert visitors into email subscribers and then into paying clients.

Related post: 12 Focused Life Coach Marketing Strategies

As we’ve said: your homepage is an efficient opportunity to establish trust, showcase your expertise, and ultimately convert visitors into email subscribers, and then into paying clients.

4) Create a captivating lead magnet so you can add future clients to your email list 

Just as in real life, you understand the value of making a direct connection with your online audience, and that’s why you want to build your own email list, right?

You’re aware that relying completely on social media algorithms to reach out to potential clients is a risk, and the smart thing to do is to apply as many tools on your website, to entice visitors to join your world, your email list. 

The question is, how do you entice people to share their email addresses with you? 

The answer: by providing a downloadable lead magnet, or a free resource that benefits your audience. 

But here’s where your creativity comes into play: What kind of lead magnet will work best for your dream clients? 

Weighing your options and deciding on the ideal freebie for your audience can be a project. But with some research, empathy, and insights you gain from talking with clients, you can create a lead magnet that draws in interested subscribers and moves your business forward.

Now let’s explore getting you, and your website visible online.

5) Be visible online: Share your website links on social media, in emails, everywhere… 

There is a courageous, extraordinary power in “showing up” online to interact with your future clients. 

Being active and visible online is how you engage with your people by sharing links back to your content and enticing them to visit your website. It’s how you’ll be able to find more clients using your website.

After all, it’s a digital-first world when clients are pounding their problems into search engines so they can find service providers like you, isn’t it? 

Love or hate social media, it’s table stakes if you’re a solo entrepreneur. 

Unless of course, you wish to spend several days a week at in-person networking events, and have reliable referral partners.

That doesn’t mean you need to spend endless hours doom-scrolling through Instagram and Facebook.

Being visible and engaging online means spending a set amount of time on the one (or two) social media sites your ideal clients prefer. The sites they’re actively posting, commenting, and sharing on.

Pro tip: Use social media scheduling tools to set up your content and links to be posted on the sites you choose. Also, set a limited time slot on your calendar to go on the sites and interact.

Look for other ways to make your name, services, and website ‘findable’ online.

You may want to consider paying to be listed in popular directory sites that are used by clients who want an easy way to locate the best coach or therapist for them:

If you’re a therapist one option is Good Therapy. For coaches, BetterUp or Bark.com

Lastly, I have a bonus strategy for you so you can find more clients using your website: Building even more trust. 

Bonus: 6) Build trust by posting social proof on your website

Everything discussed here, to make it easier to find more clients using your website, also relates to how effectively potential clients can build the know, like and trust factor with you, once they discover you online. 

What’s another awesome way to build the know-like-trust factor? 

⇒ Showcase your social proof. 

⇒ Display testimonials from delighted clients prominently on your homepage. 

⇒ This communicates your trustworthiness to visitors when they land on your site. 

Place concise and compelling testimonials near the top of your homepage, so you can instantly instill confidence in potential clients, highlighting your authority and expertise in your field.

Don’t be afraid to reach out to previous clients and kindly ask if they would be willing to provide a testimonial. 

Share their success stories (with permission) and use this as a way to show potential clients that you are experienced and capable in what you do. 

Highlight the results they achieved, whether it be regarding their relationships, careers or health–however you helped them.

Showcase how you helped them get from point A to point B, making sure to include details about how long the process took and how satisfied they were with the outcome. 

This not only builds trust with new clients but helps create a personal connection which can be invaluable when it comes to building new client relationships. 

Social proof is a powerful tool that builds trust and credibility. When potential clients see that others have achieved positive results with your coaching, it reinforces their belief in your ability to help them as well.

Pro-tip: What if you’re new to coaching?  No worries. Even if you don’t have paying clients yet, you can share testimonials from practice clients. 

Your goal is to demonstrate to potential clients that others have trusted you, taken action, and benefited from your services.

The presence of testimonials on your website helps establish trust and credibility, as visitors see firsthand how you have positively impacted people similar to them. 

When crafting your testimonials, be sure to illustrate how your services have made a difference for others and how they can also benefit from working with you. 

How to collect testimonials

Bonsai.com recommends that you prepare 3-4 key questions to ask clients after a successful engagement, program, or project. They point out to avoid asking ‘yes or no’ questions. 

While Bonsai is writing to a freelance audience, their questions can be a good springboard for you. Here’s Bonsai’s list of sample questions, that you can make your own:

• What did you appreciate most about the work we did together?
• What was the best change implemented in our project?
• What did you learn the most in working with me?
• Why would you hire me to do this work again?
• What would you tell other clients about working with me?
• Can I use your name when I publish the testimonial?
• Is there anything else you would like to add? (NOTE: always end with this question)

Source: Bonsai.com

Don’t forget to include a clear call to action, such as inviting readers to learn more about your consulting, coaching services by providing a way for them to follow up with you.

Not only that, don’t limit the use of testimonials to your website alone. You can leverage social media platforms to share these testimonials with your broader audience, extending their reach and impact. 

By offering valuable downloadable insights or resources (videos, checklists, templates) in exchange for their email, you can continue building a relationship with potential clients after they subscribe to your list.

As always, your marketing focus is on giving first and showcasing the value you provide with relevant information. 

When you speak directly to their pain points in your content, you can stand out by making it clear to potential clients that they will receive substantial benefits from working with you. 

Final thoughts

At the end of the (long) day, leveraging your online presence so you can find more clients using your website is an excellent growth strategy for life and leadership coaches. 

By creating valuable blog, podcast, and/or video content, making it search engine friendly, sharing it on social media, and nurturing relationships with your readers, you can do so much.

Never stop exploring, testing ways to establish your expertise, expand your reach, and ultimately attract more clients to your practice using your website. 

Remember, consistency and providing value are key elements to success when you want to find more clients using your website.

Sharing is caring!