for consultants, Life + health coaches
Teaching you how to create content so clients say:Wow, I need to hire you!
I’m here to help you discover how to create marketing content so you can consistently call in dream clients who inspire you, do more of the work you love, and create more abundance for your clients and for yourself.
Entrepreneurship Was NOT On My Bucket List
Maybe it wasn’t for you either?
But… I was unceremoniously laid off while working putting in 70-hour weeks as a marketing director for a Silicon Valley startup back in 2001. Even though half of the company was also downsized, I was devastated.
At the time, I was over 40 years old. You can imagine how loudly my inner critic was whispering, “You’re irrelevant.” Without a plan (which I don’t recommend), I dove headlong into starting a marketing consulting company.
I’d mastered heaps of marketing skills during my corporate career. However, those skills applied to big brands rolling out the latest widget. But marketing myself and my own services? Understanding my ideal clients? That was an epically different ball of wax.
I made every newbie solopreneur mistake in the book
As you can imagine, using a generic message to attract my specific clients was like slogging through mud in stilettos.
Not only that… I had a constant, nagging feeling that I should know how to market my own business. My inner mean girl voice ran on a loop, “What’s wrong? You led successful corporate campaigns for years. Why can’t you market yourself?”
Getting to know my ideal clients’ marketing journey was jaw-dropping
It was after yet another fruitless networking event. While sipping a glass of Syrah and reflecting on my lackluster marketing, the epiphany hit. (It was a ton-of-bricks moment!) I finally understood that no matter what I thought they needed, each solopreneur, coach, and business owner is, well, different.
They each have one-of-a-kind ideal clients, dreams, and goals for their business. That meant … they each had unique marketing challenges. My messaging didn’t reflect that.
One challenge is universal–all entrepreneurs need their ideal buyers to “see” themselves in their marketing and content. I was focused on what I knew business owners needed, not what they wanted.
It was eye-opening for me and it can be the same for you. Contact me if you’d like to be sure your ideal clients “see” themselves in your marketing, I can help.
When I focused on my dream clients’ desires – it changed the game
Why? Because projects with right-fit clients lasted years instead of weeks with wrong-fit people.
Since then, I’ve guided solopreneurs like you to build a client-focused foundation for your marketing and content that results in more leads, dream clients, income, and impact.
After you have clarity about your clients and offers, you’ll attract collaborative clients who are a perfect fit for you, your values, and your amazing services.
If you want to talk about how I can help you, set up a no obligation call here.
Instead of struggling with how to market your services, let’s build your authority!
As a marketing coach for women over 50, here’s what I know to be true: you are the perfect generation to have a successful and sustainable business (even if marketing feels hard right now).
You have boatloads of authority … wisdom, experience, and expertise to share with your clients. Your ideal clients must know you exist and be able to find you online so they don’t stay mired in their problems because they can’t find your services.
Today, more than ever, the world needs every female entrepreneur it can get.
You want to fill your calendar with people you love serving. Yet, creating content to call in clients feels relentless, never-ending, and it isn’t getting the results you desire. I get it.
You want to do more of the work you love. That’s where I come in.
I help service-based entrepreneurs, like you, to understand your dream clients, know how to find them, and to write content that’s relevant and appealing to them.
I’m the marketing expert…so you don’t have to be
I spent 25+ years in corporate marketing at AT&T and Silicon Valley tech startups. I was a Customer Service Supervisor, Marketing Manager, Product Marketing Manager, and Marketing Director.
While I don’t miss corporate hours and travel, I learned a ton about marketing in the real world. I’ve tailored my experiences into effective solo entrepreneur strategies so you can attract clients online.
My favorite experience was learning how to gather and apply buyer research when attracting and keeping customers. One-on-one customer conversations are my jam. Yours too?
Translating big company marketing into solopreneur strategies that bring in clients
After mastering corporate marketing skills, I ferreted out those that are essential when you’re seeking buyers as an entrepreneur …
I poured all my hard-won, in-the-trenches knowledge into my 5-Step Client Clarity System.
The System teaches you simple marketing with content (without tech or trends overwhelm) so you feel momentum in your business and are inspired by working with your best-fit clients.
Reminder, you don’t have to become a marketing expert.
I can help you get unstuck, so you can create more abundance for your clients and for yourself. Let’s have a free clarity call, you can schedule yours here.
