Hey, I’m Cynthia Trevino!
Marketing Content Coach For Women Over 40
I’m here to help you learn how to create marketing content so you can consistently attract dream clients and grow your business!
Entrepreneurship Was NOT On My Bucket List.
But… I was unceremoniously laid off while working a 70-hour workweek as a marketing director for a Silicon Valley startup back in 2001. Even though half of the company was also downsized, I was devastated.
At the time, I was over 40 years old. You can imagine how loudly my inner critic was whispering, “You’re irrelevant.” Without a plan (which I don’t recommend), I dove headlong into starting my own marketing consulting company.
I’d mastered heaps of marketing skills during my corporate career (like go-to-market strategies, content writing, buyer research, and the ability to explain complex products so non-technical folks understood them).
They say, “build the plane as you fly”
Starting my own marketing business was scary for me because despite being a marketing professional in corporate… the cold, hard reality was:
I’d mastered heaps of marketing skills during my corporate career (like go-to-market strategies, content writing, buyer research, and the ability to explain complex products so non-technical folks understood them).
However, those skills mainly applied to big brands rolling out the latest widget. But marketing my own services? Figuring out who my ideal clients were? That was an epically different ball of wax.
I made every newbie solopreneur mistake in the book
As you can imagine, using a generic message to attract my specific clients was like slogging through mud in stilettos.
Not only that… I had a constant, nagging feeling that I should know how to market my own business. My inner mean girl voice ran on a loop, “What’s wrong? You led successful corporate campaigns for years. Why can’t you market yourself?”
One night, after yet another fruitless networking event, I had a lightbulb moment.
I was sipping a glass of Pinot Noir and reflecting on my messaging when the epiphany hit. I finally understood no matter what I thought they needed, solopreneurs, experts, coaches, and business owners each have different sets of dreams, problems, and goals. Getting to know my ideal clients was eye-opening!
When I focused relentlessly on my dream clients’ pains and desires – it changed the game.
Why? Because projects with right-fit clients lasted years instead of weeks with wrong-fit people.
Since then, I’ve learned to guide solopreneurs like you to build a client-focused foundation for your marketing and content that results in more leads, dream clients, income, and impact.
After you have clarity about your clients and offers, you’ll attract collaborative clients who are a perfect fit for you, your values, and your amazing services.
You don’t have to feel jumbled when it comes to marketing your services.
Your work is too important. Your ideal clients must know you exist! Today, more than ever, the world needs every last female entrepreneur it can get.
Whether you’re a virtual assistant, consultant, course creator, speaker, health coach, relationship coach, mindset coach, mental health coach, or another expert…
…the role you play in supporting your people to become the better person they want to be is remarkable.
We don’t want your dream clients to remain mired in their problems because they can’t find your business. Like you, your dream clients have too much good work to do out there!
If you want to pack your calendar with more folks that you love serving but don’t know where to start or what to do next, that’s where I come in!
I’d love to help you get unstuck and make your mark on the world.
