For experienced women coaches, consultants, and service pros who know they’re good at what they do
“I know I could help more people – but if I can’t find the right words, they’ll never know I’m here.”
Put your value into words the right clients act on
After years of marketing for big brands, suddenly having to market myself was a massively new problem.
I had to go back to ‘Understanding Ideal Client 101’. I built what I needed – and now I help other experienced women do the same.
If you’ve tried a lot and it still isn’t clicking…
That “what am I missing?” voice isn’t a sign you’re failing.
What I help you do instead
- Create your own Library of Writing Tools, so you never start from scratch again.
- Get more outreach from the right clients when you speak your client’s language, in simple marketing content, about their specific situation.
- Finally know exactly who you’re writing for – so everything you create gets simpler and starts feeling like it fits.
What clients say
A lot of my clients come to me after they’ve tried plenty of programs. Here’s what changes when your value, the words, the message, and the content gets clearer.
“Cynthia takes you well beyond the usual exercises or superficial strategies to the heart, soul and mind of your *avatar*. Hers is hands down the most comprehensive approach I’ve ever seen, and I use ideal client work with my own clients.”
~Tamara Golden, Journeywork Retreats
“I learned how to better articulate my services in a way that captures the attention of potential clients and connects with their current challenges. Cynthia helped me refine my message so I could clearly communicate what I do, who I help, and the purpose behind my work. She also guided me in creating Topic Starters for blogging, which had always been one of the most difficult parts of writing about my services and skills.”
~ Frances Naty Go, Full Stack Developer
How we build clarity
This is the simple sequence we follow to turn “I know I’m good” into words that bring the right people closer.
- Choose your right-fit client
- Capture their language (what they want, what they worry about)
- Clarify your offer into a clear promise
- Write the one sentence and the supporting copy (headlines, service page)
- Build a steady content plan you can keep
Why marketing yourself is different
In 2001, I was laid off from a Silicon Valley startup after months of 70-hour weeks. I was over 40, and my inner mean girl hissed: You’re irrelevant.
So I did what a lot of smart, capable women do when life shoves us off the cliff. I started a consulting business. Without a plan…which I do not recommend.
Here’s what surprised me: I could market big brands… but marketing myself and clearly explaining my services to the right people was an epically different ball of wax.
That’s what led me to build the Client Clarity approach and why I’ve spent the last 25 years helping experienced women find the words that finally make the right people pay attention.
The place I’d tell you to start
The women I talk to don’t just want more clients, they feel like the people they could help aren’t finding them.
When you find yourself drowning in marketing advice, the problem usually isn’t that you need more of it. It’s that you haven’t yet found the one sentence that makes everything else make sense.
That’s the job the One-Sentence Value Guide does – it’s not a positioning exercise, it’s the thing that makes the platform madness manageable because you finally know what you’re saying before you say it.
“She takes the frustrated and overwhelmed and guides them to find the right audience, create response-provoking messaging and finally get the desired traction – even amid today’s complex environment of platforms, methods and madness.”
~ Jan Carroza, Marketing Trailblazers
