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Hey, I’m Cynthia Trevino!

Marketing Content Coach For Women Over 40

I’m here to help you learn how to create marketing content so you can consistently attract dream clients and grow your business!

Entrepreneurship Was NOT On My Bucket List.

But… I was unceremoniously laid off while working a 70-hour workweek as a marketing director for a Silicon Valley startup back in 2001. Even though half of the company was also downsized, I was devastated.

At the time, I was over 40 years old. You can imagine how loudly my inner critic was whispering, “You’re irrelevant.” Without a plan (which I don’t recommend), I dove headlong into starting my own marketing consulting company.

They say, “build the plane as you fly”

Starting my own marketing business was scary for me because despite being a marketing professional in corporate… the cold, hard reality was:

I’d mastered heaps of marketing skills during my corporate career (like go-to-market strategies, content writing, buyer research, and the ability to explain complex products so non-technical folks understood them).

However, those skills mainly applied to big brands rolling out the latest widget. But marketing my own services? Figuring out who my ideal clients were? That was an epically different ball of wax.

I made every newbie solopreneur mistake in the book


  • Thinking I could serve all small business owners who needed marketing help
  • Skipping the crucial step of choosing my ideal clients
  • Using industry jargon in client content and conversations
  • Trying to make client connections with a one-size-fits-all message

As you can imagine, using a generic message to attract my specific clients was like slogging through mud in stilettos.

Not only that… I had a constant, nagging feeling that I should know how to market my own business. My inner mean girl voice ran on a loop, “What’s wrong? You led successful corporate campaigns for years. Why can’t you market yourself?”

One night, after yet another fruitless networking event, I had a lightbulb moment.

I was sipping a glass of Pinot Noir and reflecting on my messaging when the epiphany hit. I finally understood that no matter what I thought they needed, solopreneurs, experts, coaches, and business owners each have different sets of dreams, problems, and goals. Getting to know my ideal clients was eye-opening.

When I focused relentlessly on my dream clients’ pains and desires – it changed the game.

  • I stopped hearing my inner mean girl.
  • My confidence soared because the fog cleared, and I could better relate to my clients’ challenges.
  • Right after changing my focus, I enrolled three high-end clients.
  • The next year, I doubled my income. After that, my income grew steadily year over year.

Why? Because projects with right-fit clients lasted years instead of weeks with wrong-fit people. 

Since then, I’ve learned to guide solopreneurs like you to build a client-focused foundation for your marketing and content that results in more leads, dream clients, income, and impact. 

After you have clarity about your clients and offers, you’ll attract collaborative clients who are a perfect fit for you, your values, and your amazing services. 

You don’t have to feel jumbled when it comes to marketing your services.

Your work is too important. Your ideal clients must know you exist! Today, more than ever, the world needs every last female entrepreneur it can get.

Whether you’re a virtual assistant, consultant, course creator, speaker, health coach, relationship coach, mindset coach, mental health coach, or another expert…

…the role you play in supporting your people to become the better person they want to be is remarkable. 

We don’t want your dream clients to remain mired in their problems because they can’t find your business. Like you, your dream clients have too much good work to do out there!

If you want to pack your calendar with more folks that you love serving but don’t know where to start or what to do next, that’s where I come in!

I’d love to help you get unstuck and make your mark on the world.

How We Can Work Together

1:1 Coaching

If you still feel foggy after taking marketing courses, it may be time to hire a marketing coach! Let me help you make a custom strategy!

GET COACHED!

She Markets Book

Read Cynthia’s 5-Step Client Clarity Guide to marketing your services so you can attract your dream clients and repel the rest.

GET THE BOOK!

Free Guide

Sign up now and I’ll send you the guide with 5 practical steps you can implement right away to create content your dream clients want!

SEND IT TO ME!

Fun Facts About Cynthia

  • Cynthia got tired of driving in the New Jersey snow and now lives in Carlsbad, California, with her husband, Jim. Sadly, she has no excuse to skip walks any time of the year.
  • To spare her family and friends, she doesn’t cook (but is great at cleaning up).
  • She loves small dogs, especially Bentley, her Shih Tzu.
  • As a little girl, Cynthia attended 9 different schools before graduating high school, all because her dad was in the military.
  • Her favorite programs to binge: Bosch, The Good Wife, The West Wing, and any home reno show!
  • You can call her a late bloomer: After the age of 40, she married for the first time and became an entrepreneur.
  • She would rather write 20 blog posts than organize one closet.
  • She never saw herself as an author, yet she wrote and self-published an Amazon #1 bestseller, She Markets.

Content marketing coach for women entrepreneurs over 40!

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