Struggling with blogger’s block? You’re not alone!
Ever felt like you’re trying to squeeze water from a stone when it comes to writing your blog?
We’ve all been there – that moment when the creative well runs dry, leaving you staring at a blank screen, wondering if you’ll ever write another word again.
But what if you could break free from this creative rut and reignite your passion for writing?
Imagine sitting at your computer, fingers flying across the keyboard as ideas effortlessly flow onto the screen. Sounds like a dream, right?
Well, that dream can become your reality. You’re a brilliant solopreneur with so much to offer, and it’s only natural that sometimes you might feel overwhelmed or frustrated about not being able to blog regularly.
Here’s the truth: You know it’s vital to create content–so you can share your own, unique approaches to helping future clients solve persistent problems.
After all, on top of networking and building referral relationships, you also want to maintain your online presence with your original content, so you can attract dream clients.
Rest assured, we’ve all been there. Thinking, “Why can’t I just put my thoughts into words and attract my dream clients?”
The good news? I’ve got 9 effortless ways to help you break through pesky blogger’s block and get your creative juices flowing again. Say goodbye to the frustration and hello to a world of endless inspiration.
Shouldn’t you dump blogger’s block and take your blogging-to-attract-clients game to the next level?
Let’s dive in!
9 Ways to Bust Through Your Blogger’s Block
Way #1) To break blogger’s block, find blog ideas in your hobbies
A wonderful way to find blog post inspiration is to combine your hobbies and interests with your coaching topics.
For example, you might be passionate about gardening, painting, or cooking. How can you incorporate lessons from these activities into a life coaching blog post?
Imagine you’re a life coach and gardening enthusiast. What if you wrote a blog post about cultivating personal growth through the metaphor of nurturing a garden? You could discuss how patience, persistence, and nurturing can lead to a flourishing life, just as they do in a thriving garden.
Have you ever watched home renovation shows and felt inspired? When the designer asks the homeowner, “How do you want to feel in your family room?” It’s a powerful reminder to consider how you want your readers to feel after consuming your blogs and other online content.
Try this approach the next time you find yourself stuck in blogger’s block.
Way #2) Collaborate with fellow coaches or clients for fresh perspectives
Expanding your horizons by collaborating with fellow coaches or clients can lead to valuable insights and fresh perspectives. Consider inviting guest bloggers or interviewing your clients to share their stories and experiences.
Remember to always ask for permission before sharing someone’s story, and change personal details to ensure anonymity. By showcasing diverse viewpoints and the impact of your coaching, you can create engaging and informative content that resonates with your audience.
Here’s a personal example:
I recently partnered with another coach who had a different type of dream client.
We asked each other questions about our respective topics, which led to some incredibly insightful conversations.
By discussing marketing content with a health coach, I was able to address questions and concerns from a unique angle, resulting in engaging and informative content that both our audiences loved.
Attract Dream Clients with Your Content (Even If You’re Frustrated)
Break free from content roadblocks with my proven framework. Say goodbye to marketing overwhelm and hello to content that resonates with your dream clients. Don’t miss this chance to fill your programs and foster meaningful connections. Act now!
Way #3) Use daydreaming and journaling to spark ideas
Intentional daydreaming can be a wonderful way to break free from blogger’s block.
Give yourself permission to let your mind wander and explore new ideas. It’s important to have a journal handy or use your phone to jot down any ideas that come to mind – you don’t want to lose those valuable kernels of inspiration!
Alternatively, you might find that great ideas come to you while driving or taking a shower.
By making a habit of jotting down these ideas, you’ll be able to harness the power of your imagination and develop fresh, inventive blog topics relating to your dream clients’ challenges.
Place small pads around your home to record content and blog post ideas as soon as they crop up. It’s a sure antidote to keep yourself from being stuck in blogger’s block.
Way #4) Speed writing: unleashing creativity by silencing your inner critic
Setting a timer and writing non-stop for 15-20 minutes can help you tap into a flow of ideas and create raw material for a specific blog or future blog posts. This approach helps you focus on quantity, not quality, silencing self-doubt, allowing your creativity to flourish, and your words to flow.
I love a quote from the author of the best-selling book, My Sister’s Keeper, reminding us that a bad piece of writing beats a blank page. Every. Bloody. Time.
Speed writing can be an amazing tool when you have a topic idea but are stuck on how to start.
If, like me, you find yourself endlessly editing while writing a first draft, try what I did back in 2018 when finishing my book, She Markets: A Guide for Women Entrepreneurs.
The final draft was 90% finished, it was nearly time to chill the champagne!
Then this happened:
My content development editor pointed out that I needed to fill in the story about “Emma” in Chapter #6, who is based on a composite of multiple former clients.
She suggested that Emma seemed like a flat cardboard person and needed more detail describing her.
I should share a bit of her story and explain the marketing actions Emma took when her referral sources dried up. What did she do when her steady stream of leads disappeared?
Argh! I’d thought I was done with the heavy duty writing.
I procrastinated for 3 days. I ranted to my husband that, after 22 months of writing, I didn’t need to finish this book. Then, with a heavy sigh, I did this:
Happily, I pushed send the next day and off the final draft flew to my copyeditor.
So, the next time you’re stuck in blogger’s block–any kind of writer’s block–drape a scarf over your screen. Then, speed write.
Or you could try free flow writing in our next strategy.
Way #5) Embrace your intuition with free flow writing
Free flow writing, or free writing, is a twist on speed writing, perfect for when you have no topic ideas at all.
Set a timer for 15 minutes, write without judgment, and trust your instincts. This technique allows you to tap into your inner wisdom and discover hidden creative potential.
Consider trying free flow writing right after journaling – you might find that it’s easier to unleash your imagination and intuition when you’re already in writing mode.
Then there’s my fave creative avoidance approach, see #6.
Way #6) Indulge in guilty pleasures to spark your inspiration
Enjoying a guilty pleasure, such as a TV show or dessert, can relieve stress and uncover new ideas through unconventional sources.
Like me, you might be inspired by a designer’s advice on a home renovation show about painting a staircase (or anything):
“When you’re painting, just start. If it looks bad, keep painting till it looks good.”
You can do the same when you’re creating content, just start.
⇒ If it sounds bad, keep writing till it’s good.
⇒ Notice, keep writing till it’s good–not perfect!
And that brings us to storytelling.
Way #7) Storytelling: connecting with your readers via personal narratives
Storytelling is the secret sauce that adds flavor to your content. By incorporating personal anecdotes, you can make your content more relatable and engaging for dream clients.
Why do stories matter? Let’s say you’re fantastic at what you do, but you may wonder, “Why do I have to create marketing content if I’m great at providing my services?”
That’s a valid question!
Here’s the reality:
You want to be visible to future dream clients who haven’t discovered you yet, don’t you?
To catch their attention, you need to make a connection with them through your content.
- Sharing compelling narratives is a powerful method
- Create stories from your own life, or borrow stories from friends + clients (with permission)
- Modify an inspiring event to make it generic, so it could be about anyone
- Post stories based on your experience as an expert, coaching and working with your clients
Imagine you’re an executive coach who has helped a client overcome their fear of public speaking.
Instead of merely stating the facts, tell the story about how your client struggled before a big conference but managed to deliver an exceptional speech after working with you.
You can make future client connections more readily by sharing a couple of the mindset shifts you helped her make.
By adding this human element from your personal experience, you’ll create a lasting impression on your audience. And you can break through blogger’s block!
Of course, if you need a bit of structure for your brainstorming, check out #8.
Way #8) Tap into the “Rule of 3” for brainstorming
Do you often feel overwhelmed by the task of brainstorming content ideas?
The “Rule of 3” can be a game-changer.
All it takes is limiting your brainstorming sessions to just 3 minutes. Set a timer and jot down three topics related to your niche. Once the timer stops, choose one topic to expand upon.
Isn’t it amazing how much you can accomplish in only 3 minutes?
It’s an efficient and effective way to generate content ideas that can empower your clients to take those first baby steps toward solving their problems.
This counterintuitive approach makes the brainstorming process less daunting and more productive.
When using it, you can kick blogger’s block to the curb. If you don’t fare well with structure, organize your business besties…
Way #9) Participate in collaborative writing sessions
Have you noticed how ideas seem to flow when you’re surrounded by like-minded individuals?
Collaborative writing sessions offer a unique opportunity to brainstorm, create, and refine content ideas with the support of others. In a word, they’re a super effective method to break blogger’s block!
Finding a group of writers to collaborate with is easier than you think.
- When organizing a collaborative writing session, establish a clear structure.
- Set up a virtual meeting, invite a few friends or colleagues who also need accountability for their content creation, and watch the magic unfold.
- Allocate 1-2 minutes per person to share their writing goals when session begins.
- Decide as a group if there will be a “workshopping” segment for constructive feedback.
- Allow participants to keep their cameras on or off, as they prefer.
Imagine you’re part of a writing group where everyone is supportive and eager to share their ideas. During the session, you bounce ideas off each other, and your peers provide constructive feedback that helps you refine your content.
In this nurturing environment, you can easily create content that resonates with your dream client audience and leaves a lasting impact.
Start off by texting business besties, mentors, fellow coaches, and solopreneurs in your circle who might love to have a safe, collaborative opportunity to stir their creative juices.
What a great way to dump your blogger’s block and enjoy your community.
Taking the leap: Your content creation journey awaits
It’s understandable – creating engaging content, week after week, can feel like a daunting task. And a sudden case of blogger’s block doesn’t help!
Your mind might be racing with questions like, “What if I run out of ideas? How do I connect with my audience of dream clients on a deeper level? What if my writing isn’t good enough?”
Trust me, you’re not alone in these thoughts.
But here’s the thing: You’ve got this.
Armed with the strategies shared here like storytelling techniques, the “Rule of 3,” and the support of collaborative writing sessions, you’re more than ready to tackle content creation with confidence.
Remember those moments when you read an inspiring story or discovered a life-changing insight? That’s what you’re about to bring to your audience of future clients.
That’s how you’re about to bust through blogger’s block.
Picture this: You share an emotional anecdote that resonates deeply with your readers, leaving them inspired and craving more. Or maybe you write a compelling piece on a unique topic, sparking meaningful conversations and connections.
Just think of the countless lives you can touch and the lasting impact you can create, all you have to do is make a couple of marketing mindset shifts.
Take a deep breath, dump blogger’s block, and dive back into the world of content creation. You’re about to embark on a journey that can not only enrich your reader’s lives but can also transform your own.
And when you step back and see the powerful content you’ve crafted to share with future clients, you’ll realize that you, too, deserve a standing ovation.
What if you could finally create content consistently?
If creating your marketing content has felt like a chore, a time-suck, or a massive mystery, you may have given up on content entirely.
But the truth is:
Content is key to attracting ideal clients and filling your programs. So don’t give up!
If your content ideas are buried in your beautiful brain, you want a process to help your words flow.
You want specific actions to implement so that the content you create stands out to your dream clients.
When you schedule a free Clarity Call, together, we’ll uncover your personalized marketing content actions. That way you can impact more clients. Click below to set up your FREE Clarity Call.