Life Coach: How To Create Content Like A Boss So You Can Show Up + Engage Clients (Even If You Hate Social Media)

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Do you wish you knew how to create content consistently, so you can engage future coaching clients?

You’re in good company…

“Julianna”, who’d recently become a certified life coach, shared her frustrations about the ups and downs of starting a new practice and coaching website. 

While she wasn’t wild about maintaining a coaching website and updating it regularly, Julianna gets that it helps her develop client relationships.

She knew about learning the tech side of growing her business online, but hadn’t expected the marketing to be so involved. 

Julianna explained a realization that many new life coaches encounter, 

The business doesn’t just happen.

One aspect of her new coaching business that she was overwhelmed by was how to create content consistently, so she could show up and share on social media. Not just any content, but the kind of content that her future clients were scanning social media for.

In short, she needed a social media content strategy that included decisions about the best content format to use, among others.

You may feel for her on this one: she knows social media and content creation goals are necessary to build a life coaching business today, and yet she isn’t a fan.

Can you relate? You’re not alone.

Does coming up with the right content topics and putting them into a content plan slip to the bottom of your marketing actions (most days)?

If you’re avoiding creating the amazing content you know will engage your future clients because…

• Maybe you’re uncertain about what content ideas your ideal clients are “really” interested in?

• You’re not sure how to create the high-quality content dream clients will actively engage with on social media.

• You feel at a loss for how to create content that inspires future clients to like, share, and comment on it on social media. Not to mention, (the holy grail) message you in the DM’s of Instagram, right? 

• You want to learn how to create educational content and which precise topics provide value and will inspire future clients to take the actions that make your marketing efforts worthwhile.

Not only that, you’d love to have meaningful engagement on Facebook.

:: A ton of clicks to your website, on the regular

:: Experience your audience jumping joyfully into your opt-in box + signing up for your list

:: Gobbling up every juicy morsel of your newest blog post you shared in your weekly email

Whoa, that’s the kind of marketing results you’re looking for, am-I-right? Gotta say, I’m 100% with you on loving these kinds of results.

Let me remind you, you’re not alone! A boatload of talented coaches, consultants, educators, and women starting one of these businesses—are searching for this marketing gold.

So, shall we unpack how to become consistent with keeping your content interesting to clients and replenished for your business? Great, let’s dive into my 5 practical steps:

Because you’re a purpose-driven, intentional business owner, you want to set a firm foundation for the clients you want to serve. We’ll call it your dream client strategy.

Next, if your dream clients don’t know about you it’s going to be tough for them to follow you on social media, listen to your podcast, visit your website, read your blog posts, or discover your coaching services.

So, let’s nip that puppy in the bud with Step #1.

5 Practical Steps: How to Create Content

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Step 1) Own your client strategy + your content strategy

In this awesome step to help you be a boss about your clients and how to create content, you’ll make 3 bold decisions!

Decision #1) Who is the top dream client you want to serve?

This marketing strategy decision is huge; it’s impossible to create a compelling content piece if you don’t know your ideal clients better than anyone in your coaching niche knows them.

Your dream client is motivated to work with a coaching expert like you, shares your values, and refers other great clients (just like her) to you.

Once you know your right-fit clients, you’ll be super familiar with their audacious goals, passionate dreams, searing pain points, and urgent problems they’re sick and tired of.  You can more easily write their backstory.

Engaging in this comprehensive client clarity work elevates your understanding to a higher level.

Happily, with a fierce understanding of your clients it’s easy to create gutsy, meaty content piece that stands out and snaps them out of the stupor of their humdrum day.

Here’s the second colossal bonus you’ll enjoy:

Once you develop a fierce understanding of your ideal clients’ top issues, you can craft a marketing and social media content strategy with ease.

Why? Because you’ll be focused, like they are, on the urgent challenges your dream clients are consumed by.

Pro tip: Not only that, you can use your dream client backstory to ask Artificial Intelligence (AI) apps, like ChatGPT to help you develop outlines for blog posts, podcast episodes or other marketing content.

Questions to ask yourself as you choose your dream clients

• Who are your biggest coaching client successes?
• As a coach, who are you excited to work with?
• Who are the clients that share your worldview and values?
• Which clients collaborate with you so you can help them achieve the results they desire?
• Who is motivated, excited to do the work, and *ready* to follow your guidance?
• Which type of clients get the best results? 
• Can you list clients who don’t quibble over your coaching fees and pay on time?
• Who respects your role as a business owner with multiple responsibilities and shows up on time?
• Who refers other wonderful coaching clients to you?

Decision #2) What job do you want your content to do?

This is a powerful business decision. After all, your one-of-a-kind content contributes to an effective  content marketing strategy because it helps you engage and connect with potential coaching clients online.

It’s also a hugely valuable decision because it helps you implement your social media content strategy.

That means, you want to set your content’s marketing job so that it moves you closer to your next business goal.

Do you want your content to:

• Build your authority on social media with a wider audience? 
• Increase your social media platform audience engagement, so they begin to know, like + trust you?
• Entice potential coaching clients on social media to visit your website? 
• Grow your email subscriber list with the website and social content you share?

Before creating any types of content–a blog, podcast, webpage, or social media post–make a choice. Based on the job you want the content to do, will it inspire your audience. Will it make them feel uplifted?

Will your blog article present your expertise effectively, by educating readers with a few small steps toward solving a specific painful problem?

Or, will you share details of your upcoming program that’s designed to help people just like them?

Once you determine your goal upfront, writing or recording your content becomes easier.

To do that, decide what you want this marketing piece to accomplish, so you can bring potential customers or clients into your world?

Here’s a post that shares more about how you can set yourself apart in your marketing, by getting clear on your specific clients’ pain points: How to Nail Your Ideal Clients’ Pain Points

Decision #3) How much time can you commit to your *content creation process*?

They say, what doesn’t get scheduled, doesn’t get done. 

You must treat yourself (your marketing and business goals) with the same intention you apply to caring for coaching clients. Looking at your other life and business commitments, determine how much time you can devote to your content creation process.

Consider these factors and let them guide the amount of time you invest in content creation:

• Dump, delegate, or automate actions (habits) you’re doing each week that don’t result in new client relationships.
• Remind yourself of 5 ways you positively impact clients; let that guide your content creation time investment because content is how they find you.
• In addition to earning income, what do you love about working with your clients?

Now that you’ve made a conscious choice to *own* your content marketing, business growth, and ideal client strategy, go deeper.

For your next decision about how to create content, let’s discuss what exactly are the pain points, problems, and frustrations your clients struggle with.

Because, as a life, leadership, or wellness coach, that becomes your North Star for all marketing decisions including: topic ideas to add to your content calendar,  choosing which piece of content to create, and scheduling when to create content.

Step 2) Get super clear about how to create content clients want

When scrolling on social media, your potential clients are laser focused on the content that helps them solve painful ongoing problems. 

You’ve heard of WIIFM? It stands for “What’s in it for me?” and that’s the question your clients have on their minds when they’re online. Scrolling through their inbox. Thumbing through social media feeds. Searching on Google for help with long-standing problems. 

Truth is, potential clients tune out all the noise (topics that don’t speak to what’s top-of-mind for them).

One of your key marketing goals: captivate dream clients by providing them with instant answers to the question, “What’s in it for me?”

Your best action for getting clear on how to create content your clients want is to determine what their urgent problems are. That way, you can create personalized content for them. Are your clients consumed with….

• Switching to a more meaningful career or job?
• Finding harmony between parenting/home life and work?
• Growing their business so they can have a bigger impact?
• Flourishing in spite of long-standing health issues?
• Improving family and other relationships?

Once you’ve outlined the categories of problems your life coach clients want to solve, now organize each category into fascinating topics they’ll relate to in a heartbeat. Let’s dive into how to do that next.

Related: You Can Write Headlines That Speak to Dream Clients

Step 3) Turn clients’ toxic problems into brilliant content

Whether you’re ready to build a thriving life coaching practice or revamp your services business, it’s crucial to understand the deep-rooted struggles your ideal clients face.

Why? It’s your essential building block for how to create content.

It’s the foundation for implementing a solid marketing strategy as well as your social media content strategy. Here’s the thing, you’ll use your future clients’ urgent pain points in a ton of ways when you:

• Write your insightful weekly content such as blog posts or podcast episodes
• Craft empowering social media posts from your blogs or podcasts
• Post eye-opening questions on social media, so you stand out as a caring coach

The best way to achieve 100% clarity about your coaching clients’ urgent issues? Immerse yourself in their world.

First, take off your expert hat. Imagine what your health/life/job was like before you came up with the solutions you teach or coach on today. 

Use questions like these to jumpstart your thinking:

• What specific problems does she talk about with her best friend?
• What are the exact, persistent frustrations she can’t get beyond?
• What’s blocking her from reaching her goals at work or at home?
• What has she already tried that didn’t work?

A valuable journaling exercise: how would your dream client fill in these sentences?

If I don’t find a way to fix _______, I’ll go off-the-charts.

I’m sick and tired of ________.

I’m so frustrated by ________, because it’s keeping me from ________.

I wish I could finally stop ________, so I can _________.

It’s time I found a way to ________, once and for all. Then I can ________.

Related: Find more about making your marketing content compelling in this post, click here.

Once you’re clear about your potential coaching clients’ worst problems, you have website content topics. You can also reuse these topics on social media (more about that shortly). Happily, you’ll also have an excellent starting point to focus your new coaching program on.

In our last step, we’ll dive into how you can become consistent with how to create content, so you can show up and share to engage your delightful dream clients.

Step 4) Be the coach who creates + posts fresh content weekly

Once you master how to create content consistently, creating and posting it will go a long way toward engaging your audience. Because the reality is, your coaching clients are continuously looking for help, ideas, and baby-steps as they scroll online. Everyday.

That’s why keeping a complete list of urgent client problems becomes a valuable asset when you want to nail both your social media content strategy and your marketing strategy.

When you maintain a client problems list, you’ll have a constant source of inspiration for new coaching content each week. It can go a long way toward helping you become consistent.

Because you’ve been compiling your coaching clients’ issues, you don’t need to do an internet search to figure out what’s troubling them when it’s time to write a new post. Cool, right? 

Imagine, never having to feel stuck about a topic for unforgettable content that engages your future life coaching clients—so they’re excited to learn about you by visiting your website! 

Once you develop a fierce understanding of your clients’ urgent issues, future clients will feel *seen and heard* when absorbing your content because you took the time to walk in their shoes.

Once you develop a fierce understanding of your clients’ urgent issues…

…future clients will feel *seen and heard* when absorbing your content, because you took the time to walk in their shoes.

Step 5) Show up on social media like clockwork

Whew, we’ve arrived at our last step and it’s where your diligent, wonderful marketing work as a solopreneur pays off.

Showing up consistently so you can engage on social media with clients who are interested in what you offer is huge. That’s why you put blood, sweat, and tears into mastering how to create content for your business in the first place, right?

Absolutely! So here’s how to reuse, recycle, remix, and repurpose the amazing content you’ve *already* created.

Share your content on social media platforms, so it’s found by your target audience of dream clients:

1. Pull memorable snippets of your blog posts, webpage, or impactful quotes from your podcast.
2. Reuse the same blog post images and save yourself a boatload of time. 
3. Have snippets ready to post when it’s time to engage on Facebook, LinkedIn, or Instagram.

Examples of how I’ve recycled my blog post content by sharing snippets on Facebook:

When sharing your content on social media:

Write an introduction, a *hook* that explains *what’s in it for them*. That way, potential clients will be inspired to click the link to your website to read your new blog article, watch your new video, or listen to your newest podcast episode.

Final thoughts on how to create content

Don’t ever forget, you can change the world. One amazing client at a time.

Yet, to successfully attract potential coaching clients online via your website, consistency is key. 

And consistency, in turn, depends on having a well-thought-out content plan. Creating content sporadically or without a clear strategy can hinder your ability to engage with your audience and establish a strong online presence. 

Imagine having a personalized, step-by-step roadmap that guides you through the content creation process, ensuring that you consistently publish and share valuable and engaging snippets of your expertise. 

With a solid content plan in place, you can effectively showcase your expertise, build credibility, and connect with your target audience on a deeper level.

A well-crafted content plan not only helps you stay organized but also ensures that your content aligns with your overall business goals.

It enables you to address your audience’s pain points, offer relevant solutions, and establish yourself as a trusted authority in your coaching niche. By consistently delivering valuable content, you can position yourself as the go-to expert and attract the right clients to fill your programs.

However, developing a content plan that truly resonates with your audience requires careful consideration and expertise. 

That’s where a seasoned marketing content coach like me can make all the difference. I specialize in helping coaches like you create compelling content strategies that can generate real results. My guidance and insights can save you time and effort, allowing you to focus on what you do best—coaching.

When we work together, you’ll gain access to proven strategies, personalized advice, and a step-by-step roadmap for creating consistent and engaging content. I can help you define your target audience, identify their needs and desires, and craft content that speaks directly to them. With my support, you can overcome any content-related challenges and achieve the level of consistency necessary to attract and retain your ideal coaching clients.

Don’t leave your content creation to chance. Invest in a well-thought-out content plan and the guidance of a skilled marketing content coach. 

Sign up for a no-obligation discovery call today, and let me help you unleash the full potential of your expertise and content to attract and convert your dream clients. Take the first step towards content consistency and schedule your call now here.

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