If marketing feels like you’re bugging people, this is why

Updated August 21, 2026

“I feel like I’m bugging people.” 

A woman in my community shared this. 

If you’ve ever felt the same, you’re not alone. Not by a mile.

There’s a reason it feels that way. And it’s not what most marketing advice will tell you.

Here’s what’s actually going on.

Why marketing starts to feel like you’re bothering people

“It’s relentless and never-ending.”

Another wise woman in my community shared this and I’ve heard versions of it more times than I can count.

Here’s what I’ve come to understand after nearly 30 years of working with women like you: the bugging-people feeling isn’t about you posting too much, or saying the wrong things, or not being interesting enough. It’s a fit problem, not a you problem. Specifically, it’s what happens when you’re writing to a crowd instead of one specific person.

Write for everybody and you’ll connect with nobody. Write for the one client who’s been Googling her problem at 2 a.m. for the last seven weeks, and she’ll feel like you wrote it just for her. 

I worked with an executive coach who openly described herself as not a marketing expert. She used to struggle to find content and titles that felt right for her business. Once she got clear on exactly who she was writing for and what that person needed to hear, something shifted. It got easier. And it brought more clients to her business.

That’s not a marketing hack. 

That’s what happens when your words are finally written for one specific person.

The One-Sentence Value Guide is built for exactly this. It walks you through finding the one sentence that names who you help, what they’re going through, and the strength you bring to that shift. About 15 minutes to a working draft.

What’s actually behind that feeling, and it’s not what you think

Most marketing advice will tell you to post more consistently, show up every day, stay visible. So you do. And the bugging-people feeling gets worse, not better. Because the problem was never your consistency.

Here’s what’s actually happening. When you sit down to write, you’re trying to reach as many people as possible. That’s a reasonable instinct. But a message written for everyone ends up with no one sitting up and thinking, “that’s me”. It washes over your reader without connecting with her. She doesn’t feel understood. She doesn’t feel seen. She just feels like someone’s talking at her.

Think about Taylor Swift’s Eras Tour. Seventy thousand fans in a stadium. The artist doesn’t try to speak to every single one of them. She speaks to the feeling they all came there with. Your ideal client works the same way.

Your ideal client is one specific person. She has a specific problem, a specific feeling about that problem, and she’s waiting for someone to name it accurately enough that she thinks, “Finally, someone gets it”.

When your words aren’t specific enough to connect with her feelings, she scrolls past. And you’re left with that relentless, never-ending feeling of showing up and getting nothing back. Visibility isn’t the problem. You’re writing to everyone at once. Or you’re writing to all three of your ideal clients in one piece of content. That’s the curtain. And once you see it, everything changes.

What changes when your words connect with the right client

When the right person finds your words, the bugging-people feeling doesn’t just ease up. It disappears.

She stops scrolling. Not because you posted more, or showed up on a new platform, or finally cracked the algorithm. Because something in your words made her think that’s exactly where I am. And when a reader feels that, she doesn’t just consume your content. She reaches out.

That’s what happened for the executive coach I mentioned earlier. 

Before we worked together, she was writing one post that tried to speak to three different people at once. Each had different problems, different feelings, different aspirations. Her posts covered everything and connected with no one.

Once her words were written for the right person, one at a time, emails that used to feel hard got easier. And the right clients started responding.

That relentless, bugging-people feeling? It’s not a sign you’re doing too much. It’s a sign your words haven’t found their person yet. When they do, showing up stops feeling like an imposition. It starts feeling like a service.

In nearly 30 years of working with women like you, the pattern I see most often is this: the missing piece for most women isn’t effort. It isn’t even expertise. It’s one sentence. 

The sentence that names who you help, what they’re going through, and the strength that makes your shift possible. When that sentence exists, everything else you write has somewhere to anchor.

If you want to find that sentence, I have a 45-minute working session for exactly that. You bring a draft and we work on it live together until it sounds like you and connects with the right client. No pitch. No pressure. Just your sentence and me. It’s $27.

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