7 Smart Steps: Creating Content Clients Want

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If creating content leaves you overwhelmed, second-guessing, or wondering if it’s even worth it…you’re not alone.

When I was a brand-new entrepreneur, I remember sitting at my laptop, staring at a blank screen—heart pounding—trying to figure out what to say.

I wanted to post something meaningful… something that showed I could truly help my dream clients.

But instead, I spiraled into questions like: What if no one reads this? What if I sound too salesy? What if I’m just not good at this?

Sound familiar?

The truth is: creating content doesn’t come naturally to most women business owners.

Especially those of us who didn’t grow up marketing ourselves online.

We’re experts at serving, supporting, and guiding others—but turning that into consistent, client-attracting content? That’s a skill set no one handed us.

But here’s the good news: you don’t need to be an online influencer or post 24/7 to get traction.

You just need a simple, doable process that helps you create content with confidence—without burning out or bending yourself into a marketing mold that doesn’t fit.

And that’s exactly what these 7 steps will give you.

You can jump to…

7 Smart Steps: Creating Content Ideal Clients Want

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Step 1] Get clear on what your dream client is craving

Before you create another piece of content, pause. Ask yourself: What is my dream client searching for right now?

Not just the surface stuff — what exactly is keeping her up at night?

What is she struggling with behind the scenes that no one else is talking about? When your content speaks to that inner frustration or quiet hope, she’ll feel seen.

And here’s the thing: you already have the insight, experience, and wisdom to understand what she needs—you just might not realize how valuable it is yet.

Clarity isn’t about creating perfect content — it’s about creating content that connects.

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Begin, like a coach we’ll call “Sara”, did: with your dream client’s backstory.

Sara, a health coach client, was stuck about how to position her content. She was hearing crickets after publishing blog posts. She feared she sounded much like all the other gut-health experts out there.

After our session, she realized she could shift her content and make it more meaningufl, by re-visiting her dream client backstory.

She took a step back and re-asked herself the basic Client Clarity questions that I teach my private clients…

• Who exactly are my dream clients?
• What are their specific pain points?
• Why are they desperate to solve their problems?
• What solutions have they already tried, but didn’t work?
• What messages will make them feel truly seen and heard?
• How are my ideal clients different from others looking for a health coach?

When you deeply understand your clients’ needs and wants, you can create content that feels tailor-made for them. Imagine your potential clients stumbling across your blog or video and thinking… “Wow, this coach really gets me!”

Here’s how Sara refreshed her understanding of her clients‘ situation. You can do the same.

1. Document their struggles and desires. Keep a binder, Google Doc, or folder dedicated to your ideal client’s story. Refer to it whenever you sit down to write.
2. Refresh your client story. Every time you have a conversation with a client or potential client, add new insights.
3. Answer their burning questions. In your next blog post, video, or social media post, pick one of their most pressing problems and offer a simple solution.
4. Provide actionable tips. Share baby steps they can take to make progress toward their goals or dreams.
5. Inspire them to reframe their struggles. Show them how small mindset shifts can unlock progress and hope.

When you take this approach, every piece of content you create can reassure your ideal clients that you see them, you understand their struggles, and you’re here to help them take the next step.

In fact, your words begin to feel like a personal invitation.

If you’d like more insight about the importance of knowing your dream clients, visit this post. 

Pro tip: If you’re using artificial intelligence (ChatGPT) to brainstorm topics, outlines, or drafts, prompt the app using your ideal client avatar’s story. With their backstory as context, your AI results will better resonate with potential clients. Don’t forget, you must personalize AI output.

Step 2] Balance your goals + reader value when creating content

If you don’t define what you want your content to achieve, you risk falling short.

Start by asking yourself: What’s the goal for this piece?

• Increase your online visibility
• Grow your email list
• Book more discovery calls
• Fill your group program
• Something else?

Clarifying your business goal helps ensure each blog post or content piece aligns with your overall objectives.

Next, focus on your reader’s experience.

• How do you want them to feel after engaging with your content?
• What action should they take next?
• How can you make your message both meaningful and memorable to them?

When you align your business goals with your readers’ needs, your content becomes a powerful tool for connection and growth.Clarifying your business goal for each blog post or other content piece will help you create content that aligns with your overall objectives.

Step 3] Identify clients’ favorite keywords

Keywords are the secret to creating content that gets discovered and resonates with your ideal clients. They’re how search engines connect your website to the people searching for solutions you provide—making them essential to your organic marketing strategy.

To find the right keywords, start by listening to your clients. Pay attention to the exact phrases they use to describe their struggles and dreams. Here’s where to look:

• Conversations: What specific words do clients use when explaining their challenges and goals?
• Social Media: How do they describe their problems in posts and comments?
• Surveys: What terms do they use when responding to your questions?

Turn their words into content that connects.

• Use your clients’ language to make creating content feel personalized and engaging.
• Tap into their mindset, priorities, and dreams to grab their attention and build trust.
• Continuously update your Perfect Client Backstory with insights from successful clients to keep your messaging fresh and relevant.

By speaking your clients’ language and weaving their words into your content, you’re not just creating content—they’ll feel like you’re creating it for them. That’s how you build lasting connections and keep them coming back.

Step 4] Craft headlines that grab attention

Here’s a game-changing fact: 8 out of 10 people will read your headline, but only 2 out of 10 will go beyond it.

Your headline is more than just the first impression—it’s the deciding factor. 

It’s your chance to stop your audience mid-scroll, win their attention, and entice them to keep reading. Whether it’s for a blog post, web page, or social media, your headline must work hard to captivate.

To create headlines that resonate:

• Start with the keywords you identified in Step 3
• Brainstorm at least 10 variations—push yourself to explore different angles and ideas
• The more options you create, the better your chances of finding a winner
• Use AI tools like ChatGPT or Claude as your brainstorming buddies
• Ask your business besties (or loyal clients) for feedback on your headline ideas

The secret to a standout headline is straightforward: speak directly to your dream client audience.

Use their words, tap into their challenges, and show them you understand their biggest desires and deepest challenges. Make them feel seen and curious. They should think, “This coach gets me!”

Your headline is the doorway to your content’s success. Every word counts—so make it unforgettable.

Here’s my post on 7 Essential Headline Writing Rules

You Can Write Headlines That Speak to Dream Clients (7 Simple Rules)

Step 5] Write your outline + initial draft

Marketing isn’t about shouting louder—it’s about building meaningful connections. 

When you educate your audience in small, actionable steps, you establish trust and show them you truly understand their challenges.

Before you start writing, create an outline. Think of it as your strategic roadmap, guiding you toward clear, focused content that resonates with your ideal clients and aligns with your business goals.

Ask yourself:

• What’s the big takeaway? What do you want your readers to learn or feel after reading?
• How can you empower them? What insights or solutions will make their lives easier or smarter?
• What builds trust? How can you share your expertise in a way that feels approachable and helpful?
• What’s your business goal? Whether it’s inviting readers to join your list, encouraging them to book a call, or making an offer, how can your content guide them toward that next step?

Outlining isn’t just a step—it’s the foundation of creating content so you can educate, inspire, and connect. An outline helps you stay on track, instead of wandering down a pesky rabbit hole as you’re writing. 

With a clear plan, you’ll write with confidence, knowing your message serves your audience while moving your business forward.

Step 6] Take 24 hours: then edit + publish

Take a breath. Step away from your draft. Let it rest.

Then, when you’re ready, return with fresh eyes to edit, refine, and polish your content into something you’re proud to share.

Here’s the golden rule: don’t write and edit at the same time. It’s a fast track to smothering your creativity. Instead, follow the lead of professional writers: get the messy first draft done quickly.

Write. Without. Editing.

It’s not easy, but when you let go of perfectionism and judgment, you’ll discover your most authentic ideas. Creativity flows when you’re not trying to force it. And once you’ve mastered this skill, you’ll wonder why you ever stressed about getting it “just right.”

When your content is polished and feels good enough, hit publish. Not perfect—just valuable, relatable, and authentic. Remember Oprah’s wisdom: Done is better than perfect.

But here’s the truth: publishing is only the beginning. The real magic happens in the next step, where you’ll discover how to transform your content into a powerful tool for growth. Keep reading—you won’t want to miss it.

Step 7] Share it proudly: promote your content 

You’ve worked hard creating content your ideal clients need—harder than Madonna rehearsing for a world tour in the ‘80s. But just like she didn’t stop at rehearsals, your job isn’t done yet.

Search engine success is not an overnight thing. Don’t let your content sit quietly on your website, hoping the search engine gods will magically discover it.

SEO is like relationship building—it takes time to see results. But you don’t have to wait. Step into the spotlight and make sure your content gets visibility and gets noticed.

As a team of one (or part of a small but mighty crew), it’s your mission to share your content intentionally. Yes, it’s a crowded, noisy online world. Yet, you still must participate by showing up with your content.

If you have a virtual assistant, delegate this step so you can focus on the big picture.

Here’s how to take center stage and promote your content:

• Tap into social media: Share posts on platforms where your dream clients hang out (or lurk)
• Get involved in groups: Join and contribute to conversations in communities your audience love
• Make the most of email marketing: Send your content straight to subscribers to be sure they see it

Remember, even the most spectacular content won’t shine unless you share it.

The more intentional you are about promoting your work, the more opportunities you create to connect, inspire, and grow your business.

Your content deserves to take center stage—don’t leave it waiting in the wings.

Conclusion 

You now have a clear roadmap for creating content your dream clients will love.

These 7 smart steps help you make intentional, strategic decisions so your content is meaningful, relevant, and aligned with your goals. No more wasted energy on marketing that doesn’t deliver.

Imagine confidently crafting content that speaks directly to your ideal clients—talking to their pain points, answering their burning questions, and delivering those “aha!” moments that build trust and connection.

Creating content is only half the journey. To make an impact, you need to share it intentionally where your dream clients spend their time. That’s the power of content that connects—and a sharing strategy that extends your reach.

So, what’s next? Don’t let this roadmap collect dust. Take the first step toward creating and sharing content that calls in clients you love. Book your free Clarity Call today, and together, we’ll create a customized game plan to attract your dream clients and grow your business. Click here to book now.

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