7 Smart Steps: Create Content Ideal Clients Want
Are you on a mission to create content ideal clients want?
Content that deeply resonates with the women and men you’re passionate about serving?
If so, you’re in the right place. As life and leadership coaches, you understand the power of your coaching but may find the processes of marketing, content creation, and content promotion challenging to master.
Many of you are dedicated coaches who are also juggling 9-to-5 jobs, longing for the time when you can make coaching your full-time work. You dream of attracting clients who not only value your expertise but also share your vision for a brighter future.
Or maybe you have already experienced the magic of coaching, relishing the joy of transformation and fulfillment in living your purpose. Yet, crafting content that truly speaks to your ideal clients and connecting with them can sometimes feel like a never-ending chore. No worries.
In this blog post, we’ll uncover seven smart steps that will empower you to create the content clients want. We understand the unique challenges and aspirations you face as women entrepreneurs in the coaching space. My aim is to guide you towards your own content creation solution that helps you thrive in your coaching business.
These steps can be valuable whether you’re writing a blog post, a social media marketing post, a contributed article, or any other piece that you create to implement your marketing strategy.
After all, your key content marketing goal is to become more visible online so you can attract potential clients (leads) to your website.
Let’s dive into the first step together, where we’ll unpack the importance of defining your ideal client avatar and speaking to their specific challenges.
7 Smart Steps: Create Content Ideal Clients Want
Step 1] Choose your ideal client avatar + specific pain point
If you haven’t already done so, the first step to create content ideal clients want is to clearly define your ideal client avatar.
- Who are they?
- What are their pain points and desires?
- What are their hot buttons?
- What have they already tried that didn’t work to solve their problems?
- Which solutions have they exhausted, trying to achieve their deepest desires?
- What messages will make them feel *seen* and heard?
You want to be strategic about the content you create. Understanding clients’ needs and wants helps you tailor your content to address their specific challenges.
You want them to feel seen and heard when they find your content, right?
Not only that, when potential clients find and read (scan) your content, you want them to think, “Wow, this coach gets me!”
When it’s time to create your next blog post or video, flip open your perfect client binder—and remind yourself of what’s important to your unique audience of potential clients.
Next, all you do is choose one of your ideal clients’ burning questions to answer in your blog post, video, or social media post.
- Give them tips on solving one of their pressing, pesky, and persistent problems
- Share baby steps she can take to make progress on one of her top goals or dreams
- Describe ways your clients can reframe how they view their struggles
If you’d like more insight about the importance of knowing your dream clients, visit this post.
Pro tip: If you’re using an artificial intelligence app to help brainstorm or draft your content, you must consistently use your ideal client avatar’s story. Include their story as the context in prompts that you feed into the tool. Your results from the AI will more closely reflect your voice and better resonate with potential clients.
Step 2] What is your business goal for this content piece?
What do you want to accomplish with this content piece?
Do you want to become more visible online, encourage more website visitors to subscribe to your email list, book more discovery calls, or fill your group program?
Clarifying your business goal for each blog post or other content piece will help you create content that aligns with your overall objectives.
Create Client-Attracting Content
Stop spinning your wheels about the best content to create, so you can bring in clients. Get this guide and follow my simple 5-step Client Clarity System to create content your future dream clients search for.
That way, you can foster meaningful connections and pack your calendar with clients who love your work.
By signing up, you agree to this website’s privacy policy and terms and conditions. We promise we won’t send you spam. You’re welcome to unsubscribe at any time.
Step 3] Determine the keyword phrase dream clients use
As we know, keywords are the holy grail in online business and marketing. They’re how the search engines find your website content and so are crucial for ensuring that your content gets discovered by your target audience.
Research the keyword phrases that your ideal clients are using to describe their desired solutions, and incorporate them into your content. Where do you look for them? Here are key places to start:
→ What specific words and phrases do your clients use to explain their challenges and goals?
→ How do they discuss their problems on social media?
→ What terms and phrases do they use to answer questions when you survey them?
How to use your avatars’ keywords in your content creation:
Step 4] Craft 10-15 catchy headlines using clients’ keywords
Headlines on your blog posts, web pages, and social media posts are the first thing your audience sees, so they need to be attention-grabbing.
In fact, experts say that on average 8 out of 10 people read your headline but only 2 out of 10 will read the rest.
Use the keywords you identified in Step 3 to draft at least 10 catchy headlines that will resonate with your ideal clients. Truth be told, the more headlines you draft the better. You can use A.I. tools like ChatGPT to help you brainstorm title and headline ideas.
You want to speak directly to your dream client avatar with your headlines.
Here’s my post on 7 Essential Headline Writing Rules
Step 5] Draft an outline sharing your recommendations
Before you start writing, outline the key points you want to cover in your content piece. This will help you stay focused and ensure that you are providing valuable, actionable insights for your audience.
Like they taught us in school, outlines are pretty darn indispensable. An outline will help you stay on track, instead of wandering down a rabbit hole as you’re writing.
Create Client-Attracting Content
Stop spinning your wheels about the best content to create, so you can bring in clients. Get this guide and follow my simple 5-step Client Clarity System to create content your future dream clients search for.
That way, you can foster meaningful connections and pack your calendar with clients who love your work.
By signing up, you agree to this website’s privacy policy and terms and conditions. We promise we won’t send you spam. You’re welcome to unsubscribe at any time.
Step 6] Wait 24 hours: edit, finalize, and publish on your website
Give yourself some time to step away from your draft, then come back with fresh eyes to edit, finalize, and polish your content.
Word of caution: It can be difficult, but try to avoid writing and editing at the same time.
Follow the advice of professional authors: write a sloppy first draft as quickly as you can.
Write. Without. Editing.
I know. It’s not easy, but you’ll be super-pleased with yourself once you’ve mastered this write-without-judging-yourself skill.
Once you are satisfied with the end result, once it’s *good*, publish it on your website. Notice, I didn’t say “publish it once the content is perfect.”
We’re going for the Oprah wisdom here: Done is better than perfect.
But, you’re not done yet. Once your beautiful, sparkling content is completed you must transition into the next phase of savvy marketing strategy.
Step 7] Promote. Your. Content.
After you’ve worked hard to create content ideal clients want, your job is only partially done.
Don’t let your content sit silently on your website, hoping, waiting for the search engine gods to find it. Search engine success is not an overnight thing.
Eventually, they will find you but you must stay in the driver’s seat here.
It’s your ongoing job, as a team of one (or a few), to be intentional about putting your amazing content out there onto the noisy, crowded, bustling online space.
If you have a virtual assistant, delegate this task.
Promote it on your social media platforms, in groups popular with your client avatar, and through email marketing. Get the word out and ensure that your dream client audience sees and engages with your content.
Conclusion
By following these 7 smart steps, you can make intentional decisions about the goals of your content pieces and ensure that you are creating valuable, relevant content that appeals to your future dream clients.
Don’t waste time and energy on frustrating marketing activities that don’t result in more email subscribers, discovery calls, and paying clients.
Instead, focus on crafting content that will attract and engage your dream clients. Then, invest your time wisely and set an intention to promote your content. Everywhere.
Ready to stop wasting time on ineffective marketing tactics? Take action today and sign up for a free Clarity Call. Together, we can develop a game plan for creating relevant marketing content that will help you attract more of your ideal clients. Book now: https://shemarketsmentor.com/coaching/clarity-call/
What if you could finally create content consistently?
If creating your marketing content has felt like a chore, a time-suck, or a massive mystery, you may have given up on content entirely.
But the truth is:
Content is key to attracting ideal clients and filling your programs. So don’t give up!
If your content ideas are buried in your beautiful brain, you want a process to help your words flow.
You want specific actions to implement so that the content you create stands out to your dream clients.
When you schedule a free Clarity Call, together, we’ll uncover your personalized marketing content actions. That way you can impact more clients. Click below to set up your FREE Clarity Call.