When you hear that blogging can help you connect with dream clients, do you feel a twinge of healthy skepticism? You’re not alone.
It’s true, the online world is filled with promises that often fall flat.
But here’s where things are different: this post isn’t about quick fixes or fill-in-the-blank formulas.
It’s about the ongoing power of well-crafted content that speaks to the hearts and minds of your ideal clients.
If you’ve been wondering how to shift your blog from a set of pages on your website into an authentic client-attraction strategy, then this post is for you.
Let’s unpack how your words can serve as the bridge between the value of your services and the dreams and desires of your future clients.
After all, you have clients out there who need your unique gifts. You want to build a thriving coaching business for your clients and for yourself.
7 Ways blogging can help you connect with dream clients
Way #1) When blogging, you can demonstrate the authentic value you bring to clients
By pouring your knowledge, wisdom, empathy, and expertise into each post, blogging can help you connect with dream clients.
Not only that, when you consistently write and share blog articles packed with your special gifts–in your own voice–you build trust with readers who are potential clients.
Once you develop a cadence of writing and publishing that works for you, and you’re consistent, your online audience begins to know, like, and trust you.
Potential clients realize that you can help them solve problems or realize dreams, because of the insights, stories, and how-to’s you share.
Reminder: each piece of content you create is valuable to a dream client out there, who doesn’t know you yet.
Wondering what topics to blog about? Let’s talk about that next.
Way #2) Build trust by blogging about subjects that are near and dear to your clients’ hearts
Developing content around your ideal clients’ urgent issues, dreams, and desires builds trust, even before a potential client even talks with you. Isn’t that awesome? But how?
Well, think about how you feel when you’ve read a valuable blog post from another expert. Don’t you feel that you know them a bit? And aren’t you inclined to trust their content and view them as a credible resource?
That’s how your future clients will feel after they consume your excellent, educational, and empathetic blog posts.
Related post: 15 Strong Ways to Find Client-Friendly Blog Topics
So, how do you find these awesome topics?
One of my best marketing tips: use these questions to brainstorm blog post ideas and social media marketing post topics.
Some ideas are:
- What are the questions clients ask? All. The. Time.
- How can you go deeper and share more than the “standard industry info” on common questions?
- Which stories (microstories) can you share from your own experiences?
- What topics can you cull from your ideal client profile, or their backstory?
Now, be bold. Instead of simply answering their burning questions. Dig deep into your wisdom to share snippets and insights that other experts don’t share.
That’s also how you can develop your authentic voice.
“The universe is made of stories, not of atoms.”
Attributed to Muriel Rukeyser, Poet, Author, Activist
Now, on to how your blogs help clients see themselves working with you.
Way #3) Find blog post ideas that help future clients visualize working with you
As you’re brainstorming blog post ideas consider this:
How can your blog content touch on your clients’ deepest desires, biggest dreams, or most painful problems?
You want them to think, “Wow, she gets me!”
As you craft blog content, strive to:
- Tap into their mindset about their dreams, barriers, and goals
- Share baby steps they can take toward solving problems
- Tell brief success stories that they can see themselves in
Here’s the reality:
It’s all about your clients. Marketing, after all, is about serving in advance.
Marketing is about sharing valuable, educational, helpful information. So you can not only build trust amongst your audience of potential clients, but also paint a compelling picture, where they can imagine themselves working with you.
Don’t forget: marketing is a vital tool to help you make connections with future clients, so you can fill your calendar, become a full time coach, and quit your day job.
Next, let’s explore the potential benefits of storytelling as a marketing strategy.
Way #4) Help future clients begin to know + trust you by honing your storytelling skills
Stories inside your blog posts can help you highlight your specific services with more detail and feeling than is normally provided on your sales or services page. They can be super effective at engaging your blog visitors, and keeping them reading.
While you’re not overtly selling in blogs, be clear about how you add value to your clients’ lives in your content.
Clarity is your friend here. Avoid vagueness about how you serve clients. The writing strategies you can apply for this connection method include:
- Sharing an anonymous case study about how you helped a client get through a rough patch, or accomplish a long-held dream.
- Describe the kinds of people who get the best results from your services. You can use anecdotes or brief stories about clients you worked with. Again, making the information anonymous.
- Find inspiration by reflecting on client conversations.
Not sure about your storytelling capabilities? You’re not alone!
Here’s a starting point: practice crafting microstories.
Microstories are brief stories, made up of a few sentences, that tap into your ideal clients’ mindset about the problems and outcomes you help them with.
To illustrate, here’s one of my microstories based on my ideal clients who feel stuck about the whole content idea.
Gurus say, batch your content. But that doesn’t help if you don’t even know what content you should make. So you continue to stare at the bloody blinking cursor, waiting for that spark of inspiration that doesn’t arrive.
Takeaway: begin now to write microstories, so you can become the storyteller who taps into her potential clients’ emotions. That’s how you become memorable. That’s how you fill your calendar with clients who love your work.
Way #5) Deepen potential client relationships by asking blog visitors to take the next step
Here’s where marketing differs from coaching. In mindful coaching, you don’t tell the client what to do next. You guide her to discover her own next steps.
In mindful marketing, while you educate with your content pieces, you must tell your readers specifically what to do next. In marketing-speak it’s a “call to action” (CTA).
Be intentional about setting a goal for each piece of content you create. Translate your goal into a CTA.
For example, with blog posts, what do you want the reader to do next? This is a key way you can develop connections with your audience of potential clients. Examples:
- Subscribe to your email list
- Schedule a discovery call
- Register for your workshop or webinar
- Buy your book on Amazon
- Join your Facebook group
Lastly, never publish a piece of content on your website (or as a social media post) without including a well thought out call to action.
Let’s look next at how you can share resources.
Way #6) Empower your audience by sharing valuable resources
Because the #1 goal of your blog is to both deepen relationships with current clients and foster relationships with future clients, sharing other content is key.
You should both share additional pieces of your own content and link to other experts’ related articles.
You’ll also enhance your social media marketing by sharing your blog links on your social profiles.
This adds credibility to your expertise and shows your readers you care by adding resources to their own reading lists.
- Link to a study, book, or another blog about the topic
- Link to your own related blog posts
- Link to your own book, article, or other piece of content you authored
As a purpose-led small business owner, empowering your readers to expand their own knowledge is a powerful way that blogging can help you connect with real clients.
Enhancing your authority online, as the expert you are, is key. Check out our next strategy.
Way #7) Build your authority with audiences who don’t know you
As a solo entrepreneur, you want to be intentional about using your knowledge and experience to increase your online authority.
Let’s face it, while friends, colleagues, and past clients have a good handle on your authority–future clients and blog readers who haven’t heard of you do not yet know how accomplished you are. They don’t yet know what you bring to the table for your clients.
According to Bitrix 24,
“While established companies can rely on their name to bring in customers, solo entrepreneurs face the challenge of being taken seriously by people who haven’t heard of them. To win this battle, they need authority. And to earn authority, content marketing strategies are the way to go. “
You’re not alone if you’ve felt a sense of overwhelm or skepticism about blogging as a tool to connect with dream clients.
The digital landscape is noisy, and standing out genuinely is a challenge for business owners.
However, blogging isn’t about quick fixes; it’s about laying a foundation of trust, expertise, and real connection.
When done right, your blog can serve as an intimate conversation between you and your prospective clients, giving them an insight into not just what you do, but who you are and why you do it.
If the information in this post resonates with you but you’re still feeling hesitant or unclear about how to move forward, I’d like to extend an invitation for a **Free Clarity Call** with me.
During this call, we’ll dive deep into your specific blogging obstacles and lay out actionable steps you can take to not only improve your blogging skills but also attract those dream clients you’ve been seeking.
Schedule Your Free Clarity Call Here: https://shemarketsmentor.com/coaching/clarity-call/
Consider this an opportunity to take charge of your content strategy and, by extension, the growth of your client list. Because your voice deserves to be heard, and there are people out there who need to hear it.
Wishing you so much success and impactful (micro) storytelling,
What if you could finally create content consistently?
If creating your marketing content has felt like a chore, a time-suck, or a massive mystery, you may have given up on content entirely.
But the truth is:
Content is key to attracting ideal clients and filling your programs. So don’t give up!
If your content ideas are buried in your beautiful brain, you want a process to help your words flow.
You want specific actions to implement so that the content you create stands out to your dream clients.
When you schedule a free Clarity Call, together, we’ll uncover your personalized marketing content actions. That way you can impact more clients. Click below to set up your FREE Clarity Call.