Want More Dream Clients? 6 Effective Strategies to Empower Your Marketing Mindset
When you want to attract more dream clients, does marketing content creation feel relentless?
You’re not alone—many experienced solo entrepreneurs find themselves maxed out by what seems like the never-ending demands of marketing and content creation.
But here’s the good news: marketing doesn’t have to feel never-ending.
With a shift in mindset toward empathy and clarity, you can create genuine connections that resonate with your ideal clients. Imagine if you tackled marketing tasks with confidence, knowing your expertise is valued and your message reaches the right people.
It’s possible, and it starts with a refreshed mindset and a deeper understanding of your clients.
If you want to re-energize your marketing and attract more of your dream clients, stay with me. We’ll explore six strategies to bolster your confidence in creating content that connects with clients who love working with you.
Maybe you’re like newly certified health coach ‘Hanna’, who said:
“I’m struggling with marketing because I feel like I need to be an expert in everything before I can start sharing anything. And even then, what if people don’t want to hear from me? What if they think I’m just another health coach trying to sell them something?“
~ Health Coach Hanna (not her real name).
Have you been where Hanna is? No worries. You’re not alone.
When I started, I felt like it would bother people if I talked about my services—heck, I sometimes didn’t even mention that I was a marketing consultant because I didn’t want to take up too much space. (That’s a story for another day.)
As we know, mindset is the foundation for everything we do to improve our lives and grow our businesses. The #1 and most crucial goal when refreshing your marketing mindset is to identify and practice strategies to overcome any mental roadblocks.
Your marketing mindset is where all client connections begin
Many women marketing their own businesses, expertise, and services struggle with meltdown-level mindsets about it to one degree or another. Some are challenged to boldly use their voices to speak up and be seen and heard in the world (before we think we’re ready).
Often, as women solo entrepreneurs, we have a harder time asking for what we want + deserve. Resistance sets in with our marketing content, sales pages, and/or when negotiating quoting fees with potential clients.
And still others of us doubt our ability to be successful at marketing and selling, thinking we don’t have enough experience, expertise, or authority to enroll the clients we want to serve.
Maybe we’re conflicted about speaking up to connect with our perfect clients when we meet them. Does any of this sound familiar?
Your marketing mindset roadblock may be how to sound enthusiastic, without feeling self-promotional. For example, when you talk with future clients about how you help people (just like them) achieve the outcomes they want.
Pro-Tip: As a business owner, take every opportunity to use a call-to-action and invite future clients (website visitors) to take the next step, so you can bring them into your world.
What’s an example of “the next step”?
- Asking them to visit your website to discover more about you
- Click to your YouTube or podcast page and subscribe (so they won’t miss your newest content)
- Download your lead magnet (free resource sharing your expertise) + join your email community
One of the peskiest challenges new (and not-so-new) coaches face is marketing their services without feeling icky or salesy. Often, salesy feelings stem from our marketing mindset needing to be re-calibrated.
Let’s unpack my favorite six strategies to reframe your marketing mindset so you can call in more dream clients.
Step #1 to Create Content That Converts: Start with Your Ideal Client
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Because your ideal client backstory can’t just be one line on a sticky note you keep on your desk.
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Best 6 Strategies to Re-Energize Your Marketing Mindset
1// How to remind yourself of the value you provide clients
Becoming clear, and reminding yourself regularly, of the complete value you bring to clients is huge! It’s the meaty first step to *owning* your value as the expert you are and shoring up your confidence.
It’s key to calling in and converting more dream clients into paying clients.
Ask and answer key questions about your accomplishments, so that you don’t lose sight of how much value clients and students gain from working with you.
Start with these:
Which skills are self-taught? Are you good at writing, organizing, planning, or helping people get through tough times?
How have you helped people—even if they haven’t paid you for it? Did you help a friend plan their wedding, start a non-profit, win a new job, or get through a difficult time?
What are the specific results clients and students get from working with you? Do they feel more confident, energized, clear, or calm? Do they have the courage to start a new career or job? What dreams are they prepared to go after? What new skills do they learn?
What are your natural talents? Are you an epic listener, a great storyteller, or do you ask the right questions at the right time to help clients make progress?
Don’t forget to list awards, certifications, and accolades you’ve received.
Journaling about these questions reminds you of the value your clients gain from your expertise and experience. When your marketing mindset feels off, if you recall the impacts you’ve made, it re-centers you. You can connect with more dream clients and change more lives.
If you use them, “marketing mindset affirmations” could be helpful; they’re short, powerful phrases to repeat to yourself when you need a reminder of marketing goals or why you’re doing this work.
Examples of marketing mindset affirmations could be:
- I market to attract more dream clients, so I can help and impact them in a big way.
- My marketing is helpful, educational, and facilitates small steps for my ideal clients.
- Marketing is a bridge that helps me connect and build relationships with future paying clients.
Create your own marketing mindset affirmations when you journal, free write, or do Morning Pages.
2// Review + update your ideal client avatars’ backstory
How do you collect and update everything you know about your ideal clients? You should maintain a running document that captures what you discover about them and their situations. This document becomes your resource as you create content and programs.
Sorry, but a sticky note does not count as a dream clients’ story.
Not only will documenting their complete story help clarify who your ideal clients are, but you can also review it when you need a reminder of why marketing is important.
To better attract more dream clients, write their backstory:
These questions will help you make sure you know about their desires and goals, as well as pain points. Focus your answers around the type of help you provide clients.
- At heart, who are your ideal clients?
- After you help them solve the big problems, what do they want next?
- What are the biggest challenges they’ll pay you to help them resolve?
- How does your work help them achieve their goals?
- What’s a persistent problem they can’t seem to fix, something in their industry, their family, or the outside world. What’s standing in their way?
- What have they tried so far to fix their issues, that hasn’t worked?
- What are they sick and tired of?
When you answer these questions about dream clients, you tap into their lives, the heart of their pain points, and what they most want to achieve.
A deep dive into your clients’ worldview prepares you to create content that speaks to them because it’s coming from a place of understanding and empathy.
My point is this: it helps you stop overthinking.
And finally, don’t forget your “why.”
Your marketing should always be connected back to your “why.”
- Why did you start your business in the first place?
- What precise problems did you start the business to solve?
- What could you not stand seeing in your industry that led you to become an entrepreneur?
- Who did you most want to serve when starting the business?
Once your ideal client’s backstory is written, keep it handy, where you can review it when writing anything for your business. On your computer, in Google Drive, in a notebook, saved on Evernote, Notion, or other app.
When you review your ideal client’s story, it helps you to reframe your marketing mindset. It reminds you to be of service. To share snippets of your wisdom.
Because when you set an intention to be of service, marketing becomes an ongoing process. You find ways to connect with and build relationships with more dream clients.
3// Connect with more dream clients by staying curious
While being curious about ideal clients is a must-have trait when you serve clients in any capacity, it’s also valuable for managing your marketing mindset.
Curiosity is one of the top ten qualities for coaches, according to legendary coach and business expert Brian Tracy.
“Cultivate Curiosity: Curiosity fosters your ability to ask questions of your clients that help them understand their own feelings and how they impact their success.” (Source)
The sparkling news? Curiosity also helps you to re-ignite your marketing mindset!
Think about it: you likely decided to become a coach because you knew you could support and empower people going through the same types of challenges you’ve overcome. Remember this when you feel resistant around putting your marketing strategies to work.
Marketing your business isn’t about you. It’s about sharing your expertise + wisdom to help your ideal clients achieve their dreams and desires.
To keep your marketing strategies and client content firmly focused on dream clients, stay on top of the issues they struggle with today.
When you talk with clients, have a few questions at the ready so you can refresh your understanding about where they find roadblocks.
4// Rekindle your empathy
A key growth marketing mindset strategy is to focus on the plight of your potential clients. And, happily, empathy is having a moment now. Have you noticed?
Empathy can be summed up as walking a mile in someone’s shoes.
You have years and years of experience your clients benefit from. You started your business to help clients going through a specific type of hard problem–because you’ve been there and done that with success.
Acknowledge and work through your resistance about self-promotion. Your ‘marketing job’ is to communicate—in the style that’s authentic for you—that you “get” your ideal clients.
When your top goal is to convey clearly that you understand the client’s situation, there’s little time to dwell on your fears, doubts, or uncertainties.
Pro-tip: The best marketing content inspires your dream clients to say, “Wow, tell me more!”
Empathy is an incredibly important quality for a successful woman in business. Because, as you know, empathy allows you to put yourself in your client’s shoes and “hear” their needs.
When you practice empathy, you’re able to not only help clients uncover their own solutions, you also get into ‘flow’ and can easily create content that resonates with them.
In the end, dream clients are folks who you feel empathy for because you 100% understand their situation. They are also usually people who you’d enjoy working with.
Once you view the world through your dream clients’ eyes and understand their needs, you’re able to reset your marketing mindset. Now, you can connect and build trust with more dream clients via your content. Or when you meet them belly-to-belly (in the real world).
5// To keep connecting with dream clients, revise your roadmap
Revise your content roadmap. Wait, what? My content roadmap?
Well, let’s first do a quick summary of how to write (rewrite) your content roadmap.
Since you want to connect with—not just any clients—but with your dream clients, then be intentional about the content you create.
You simply cannot wake up on any given Monday, open the computer and expect the perfect content topic to pop into your head. Why can I say that? Because I’ve tried it. Many times, sadly.
Please learn from my missteps. Choose any type of document you like, or find a calendar page, and plan out the topics you’ll create content around.
Start here to develop your content roadmap topics:
- What questions do clients always ask you?
- What questions aren’t being answered by other experts in your field?
- Is there industry mis-information out there? How can your correct it?
- How can you recommend baby steps clients can take?
- What are your dream clients’ top 5-8 most urgent problems?
- What do clients not ask you (but they should ask you)?
- Which answers can you share to build trust and credibility with future clients?
- What anonymous short stories can you share to brighten someone’s day?
Related: Want more details about how to create content your dream clients will love? Check out this post for 5 Steps to Create Compelling Content.
6// Schedule your marketing actions + call in more dream clients
This one is easy-breezy. Pop open your calendar for the next 30 days and decide when you’re going to dig in and hoover up those marketing tasks. Next, type or pencil them in.
Include times to:
- Brainstorm topics your dream clients are looking for
- Write (record) your outlines, rough drafts, final content
- Show up on social media to connect with more dream clients
Conclusion
After all these years of perfecting your craft, you know your worth.
Marketing is the way you let your future dream clients in on the secret. It’s how you make sure they know you’re out there, ready to help them achieve their goals.
Don’t let perfectionism about marketing stop you. Use your experience and confidence to show up, be seen, and make connections.
If you find your marketing mindset slipping, try one of the strategies from this post:
- Remind yourself of the value you provide clients
- Review + update your ideal client avatars’ backstory
- Stay curious
- Rekindle your empathy
- Revise your content roadmap
- Schedule your marketing actions + call in more dream clients
You’ve put in the work; now it’s time to let your dream clients find you. Time for them to benefit from all you have to offer.
P.S. What about our friend Health Coach Hanna? She got super-intentional, calmed her marketing mindset, and created content specific to her dream client. You can do the same.
What if you could finally create content consistently?
If creating your marketing content has felt like a chore, a time-suck, or a massive mystery, you may have given up on content entirely.
But the truth is:
Content is key to attracting ideal clients and filling your programs. So don’t give up!
If your content ideas are buried in your beautiful brain, you want a process to help your words flow.
You want specific actions to implement so that the content you create stands out to your dream clients.
When you schedule a free Clarity Call, together, we’ll uncover your personalized marketing content actions. That way you can impact more clients. Click below to set up your FREE Clarity Call.
