Did you know that when you create content to answer your dream clients’ top questions, it’s an amazing and effective strategy?
And it’s never been more important when you want to make online connections with potential ideal clients.
With the pandemic causing us to shift from making in-person client connections to making them online like crazy, you may want to focus on creating content weekly. That way, you can use your original content to connect with more of your dream clients virtually.
However, it’s not all that simple.
It is true: an active online presence with your unique content can boost your client connections and contribute to growing your email list. But it’s also true that there are currently 41.8 million US adults that identify as consultants, freelancers, or solopreneurs (Source), so that results in lots of online content.
More than that, you want to create content that your dream clients are specifically looking for, right? Let’s be clear, you aren’t trying to connect with EVERYONE who has the problems you solve—only those clients you love working with and who love working with you.
The good news is that the ‘connecting with clients online’ and ‘winning clients virtually’ genie isn’t going back in the bottle anytime soon.
So my friend, the time you spend creating content for your dream clients will be time well-spent!
Is it time to grow your list?
If I were to guess, as a woman services entrepreneur today, you want to grow your email list so it’s brimming with tons of your right-fit future clients, customers, and students. Don’t you?
Because once you increase your email subscribers steadily, you’ll be all set when you offer your dream clients a new service, program, webinar, or (virtual) retreat.
Let’s talk about your content creation as a client-connection strategy.
Or, as an effective way to make initial connections with your perfect customers, clients, or students. After all, your marketing content is the way you build trust with your audience.
It’s true, you have lots of choices for how you go about making client connections online.
For starters, the best way to connect virtually with right-fit clients and customers, is to regularly publish your one-of-a-kind content on your website. Even if you decide to produce a podcast or video show, you’ll want to post the show, show notes, and links to sites you mention on your website.
Later, you can invite readers, listeners or viewers to join your list by sharing even more of your educational content; tips, small-bite lessons, tutorials, exercises.
More benefits of posting weekly content
While it doesn’t happen overnight, by posting your fresh blog or podcast weekly you’re positioned to become visible to the search engines. Not only that, awesome virtual marketing “touches” are made possible. When you consistently post fresh content weekly, your website is noticed by the search engines gods. Why? Cause you’re singing their song.
Not only that, you enjoy a boatload of added benefits when you dive into the weekly habit of creating and publishing your unique content on your website…
- When future customers discover you on social media and click to your website, they’ll find posts sharing your expertise about how to solve their unique urgent problems.
- You’ll develop a rich, treasure trove of educational content to recycle into snippets for sharing on social.
- Your social posts with links to *Find More* on your blog articles, become bridges, bringing new website visitors.
- Each blog post, or post with podcast show notes, has a call-to-action (CTA), inviting visitors to join your list.
- You can reuse your published content when you write a book, assemble marketing materials, or prepare a talk. It’s your content!
- You steadily increase your *know, like, and trust* level with followers and email subscribers.
- You can increase the number of folks likely to see your content, by republishing your blogs on sites with massive monthly visitors, like LinkedIn and Medium.com.
Next, you can email your list and get them excited to click over to your newest blog or podcast.
Create Client-Attracting Content
Stop spinning your wheels about the best content to create, so you can bring in clients. Get this guide and follow my simple 5-step Client Clarity System to create content your future dream clients search for.
That way, you can foster meaningful connections and pack your calendar with clients who love your work.
Do this to get more eyes on content you’ve poured your heart into
Don’t overlook social media sites you may have dismissed as formal, old school, or simply can’t see the point of using…until you’ve given them a second look.
Hum, like LinkedIn, for one. Did you know how popular it’s become?
Why am I telling you this? Because I’ve had women, who later became clients, direct message me inside LinkedIn. Yes, so good right?
However, it was after reading my blog posts that I republished to the site. #TrueStory
Here’s a screen shot showing inside my LinkedIn profile. It shows four of my blog posts, that I’ve uploaded / published on LinkedIn in recent months. You don’t have to republish all of your blog posts on LinkedIn. Make it easy; post three or four of your best blog articles so that the basic framework of your system or process that you teach or coach on is represented on LinkedIn. Your posts appear as *articles* on LinkedIn Pulse.
By the way, are we connected yet on LinkedIn? If not, click here to join me.
4 Tips to set yourself up for content creation success
Creating client relationships online with your amazing content is dramatically easier, once you follow these 5 tips to clarify who are your perfect people, what’s important to them, and set yourself up for content creation success.
In fact, the difference is like night and day.
After you’re super clear on who are your perfect folks and what their urgent pain points are, you can ‘talk’ directly to them in your content with confidence and certainty. You can create content that is specific to the pain points your dream clients struggle with. Here’s a post I wrote to help you drill down into your ideal clients’ core problems.
Tip 01] How to get yourself into the content creation mindset
While each of us works a bit differently, our pesky marketing mindset is where everything starts.
I want to share one of my fave *Brain Dump* practices with you because so many women tell me it works for them. Some use it when they get stuck about what to say in their marketing content, weekly blogs, or podcast outlines.
For others, it’s just the easy way for them to get their content out of their heads and down on paper.
And this method works for me too…
When creating your blog or piece of content, don’t begin by typing.
Instead, to get your brilliant expertise to flow out of your brain and onto paper, experiment with another method.
You can think of them as *Brain Dump* methods.
Try one of these two Brain Dump Methods:
Brain Dump Method #1)
Start your draft in your journal. When you handwrite your draft, you can easily tune into what you’d say if your dream client was sitting across the table from you. Your thoughts, ideas, and lessons will flow without the annoying habit (we all have) of *editing* as we go.
It’s dang hard to resist editing when you’re typing a post, webpage, or article, isn’t it?
Staring at a blank screen, trying to create content? Try handwriting your draft. Tune into what you’d say if your dream client was across the table from you. Your thoughts will flow without the annoying habit (we all have) of *editing* as we type.”
Brain Dump Method #2)
Or, record your thoughts and ideas. Turn on your smartphone’s dictation app, and begin talking.
If you use a Mac computer, the Pages app has a *dictation* feature that’s easy to use.
First, pick out a meaty question your perfect customer or student would ask you. Then, write, or record, what you’d say.
This method helps you get into a conversational mindset and your words will flow.
Why? Because you’re not “writing a blog” or “putting together an email”. You’re having a deep, empowering conversation with your future client.
Please try this practice! And let me know how it works for you.
Shift into a mindset that allows you to get into “flow”. In this case, flow means that you’re totally focused on how you want to serve your reader, podcast listener, or video viewer.
It means you put aside, for a bit, your fears about not being good enough, or not providing enough value. You’re into the flow because you’re doing what you do best. You’re serving students, clients, or customers with your expertise by sharing snippets of your programs, mentoring, coaching. You’re empowering, inspiring, and spurring your audience into action.
I promise you, if *Doubting Daisy* has been whispering in your ear, that you don’t have anything new to say in your area of expertise. That it’s all been said—this type of flow will lift you away so that Daisy’s voice disappears for a while.
You want your self-doubt to stay quiet long enough for you to create a post, email, or podcast outline that communicates the awesome piece of your expertise that you’re sharing in that moment.
One more reason to get into a creative marketing mindset is this, marketing—and content creation—isn’t about you. It’s about helping your potential clients take baby-steps toward becoming the better version of themselves they want to be.
Tip 02] Give yourself a pep talk—backed up by tangible proof!
Remind yourself of the total value you bring to clients, students, or customers, so you can reflect back everything you bring to the table in your content. A good way to approach this exercise is to list all of your attributes, including your skills, your passions, your talents, and your business + life experiences.
Here’s a post about how to tally up everything you bring to the table, when serving your clients. It talks about how to own your value, and is one of my favorite posts I’ve ever written.
The reality is, your expertise is the same online as it is in the real world.
Whether you attend weekly or monthly in-person networking events or if you participate in virtual networking events online, you’re still committed to:
- Making human authentic connections rather than trying to make fast sales
- Developing genuine relationships first, providing value—not pitching
- Getting to know and understand where your dream clients are stuck
- Building the know, like, and trust factor with your audience via your content
Aren’t you? I know you are, because you’re a caring, savvy entrepreneur.
That’s why you need your unique content so you can connect virtually with your right-fit customers or students and build online relationships.
Tip 03] Just like in the real world, begin online relationships by doing this
Successful women entrepreneurs come from a place of service. You *serve first*, by sharing valuable snippets of your expertise and knowledge. That’s how you begin to build relationships, right?
When it comes to creating and sharing educational content for your future clients online, the same approach works.
When you write blog, article, video, and podcast content with a ‘serve first’ attitude, you’ll confidently know what to create.
After all, the job of your blogs, podcasts, social media posts, website pages, is to help future clients begin to know, like, and trust you.
You want to write content for *The One*. That is, your one dream client, ideal student, or perfect customer.
To better understand who your dream people are, ask yourself:
- Who are your biggest client successes?
- Who are you excited to work with?
- Which clients, students, customers get the best results from your services and programs?
- Who doesn’t quibble about your fees and pays on time?
- Who refers other wonderful clients to you?
- Who is the customer that’s most rewarding to work with?
With these questions, you’ll describe who is the client that you’d love to have 1,000 or 10,000 more just like!
These awesome, collaborative, delightful people are your dream customers or students, can’t you just picture working with them?
Tip 04] Schedule time to create content
Do you feel like it can be super tough to keep commitments you make to yourself, as a solopreneur, coach, or business owner? Isn’t it easy to see business tasks and projects that aren’t *directly* for clients on your calendar, and let them slide? Can you relate? I’ve been there too!
After all, crafting and using content that connects you to your future students / clients, benefits your business and your family.
Here’s what I’ve learned after being the chief content creator for my business since 2001 (sheesh, where do the years go?).
- Discover which time of day, or day of week, is best for you to get into content creation mode.
- When do your ideas flow freely?
- Is it early in the morning, before coffee or tea?
- Are you most creative, after you’ve exercised or taken a walk or run?
For me, the best creative time is mid-afternoon. After I’ve done client work, participated on social, and moved projects along.
If you’re not calendaring time to create content, you’ll miss out on weekly opportunities to build the know-like-trust factor with your audience.
Promise me that you’ll honor this content creation commitment you make to yourself.
How you can make time to create content
Maybe you’re thinking, “This is all well and good, but honestly, I don’t have a spare hour to create content!” Do you need to free up time? No worries, I’ve got you.
Figure out which activities are the most time-sucking for you…
- You know, the ones that make you *feel productive*, yet don’t provide meaningful value.
- What are you doing in your business each day and week, that’s not paying off?
- Then make a decision—do you delegate it or dump it?
My favorite place to start is to clear the decks, so your time and your mindset is free and open to creating content. To clear your decks, ask yourself these questions, and answer them honestly.
- What’s the most time-consuming habit you’re doing today, that isn’t bringing in clients?
- Which daily/weekly actions to connect with clients online are you avoiding?
- What low-value actions will you eliminate, so you can free up time + energy to create content?
So there you have it my friend. Four meaty tips to help you ramp up your content creation process, without the overwhelm.
Now your next action step is to choose one or two tips and make them your own.
I so want you to dive in and get your voice—in the form of your content and your message—out there. That way, you can begin making more client, student, or customer connections. And you can fill your business with folks who get the best results from your services.
My private clients know this: you must take the first steps to put your expertise into content that you can publish, share, and re-share online. That’s the best way to maximize your efforts when you create content.
I can’t wait to see how you get your message out there.
Other posts you’ll love:
What if you could finally create content consistently?
If creating your marketing content has felt like a chore, a time-suck, or a massive mystery, you may have given up on content entirely.
But the truth is:
Content is key to attracting ideal clients and filling your programs. So don’t give up!
If your content ideas are buried in your beautiful brain, you want a process to help your words flow.
You want specific actions to implement so that the content you create stands out to your dream clients.
When you schedule a free Clarity Call, together, we’ll uncover your personalized marketing content actions. That way you can impact more clients. Click below to set up your FREE Clarity Call.