Gary Vaynerchuk, the New York Times/Wall St. Journal best-selling author of “Crush It! Why Now is the Time to Cash in on Your Passion” is a savvy businessperson that every entrepreneur, small business owner, marketer, CEO, etc. can learn from.
He’s raised the business use of blogging, online video, and Twitter to an art form. He’s mastered social media as a method to reach out to customers, engage them and sell them products they love, like few others have.
Gary stopped by Carlsbad, CA (my hometown) a few weeks ago, thanks to Loren Sanders. Loren Sanders owns North San Diego County-based Coastal Home Finder.
Gary Vaynerchuk, Nov. 4, 2009, Carlsbad, CA
If you haven’t heard about Gary Vaynerchuk, the short version is that he was a child-entrepreneur who taught himself to turn a profit selling baseball cards. He then turned his family’s New Jersey wine retail store into a multi-million dollar operation. I won’t waste space with how many blog readers, @garyvee followers and Wine Library TV viewers Gary has now. Check out Wine Library TV episode number 792 here .
The 140-page Crush It! is a guide not to just social media, but contains the code to doing business successfully in the online economy. Gary speaks volumes to any businessperson that has a passion for their company, product or service.
Gary Vaynerchuk is also the most generous speaker I have heard in years. He speaks from the heart; I could see him digging for more words to ensure that everyone got his points.
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Content, Customer Service, Content
The key message of Crush It! and of his presentation in Carlsbad was not just that social media is the future. He also believes that:
- Content is K-I-N-G. No matter what business you are in, you’re (first) in the content creation business.
- (Excellent) Customer service is mandatory. Gary once (when her order was misplaced) drove 3 hours one way in a snow storm to deliver a case of white Zinfandel to his wine store customer who needed it for a party.
- Passion for what you’re developing, selling, marketing is mandatory.
- Being authentic is, well, mandatory.
You can best create content, according to Gary, by consuming everything written, spoken, published about your industry space. And then producing the most authentic content available and sharing it via social media. Until 3:00 am if necessary. (You get the feeling that to Gary, sleep is overrated when you’re launching a company or a product.) He believes that when you’re following your passion you’re not going to feel the fatigue.
Lee Odden posted a terrific book review of Crush It! at Toprank Blog. Read it here. Thanks, Lee! You nailed it! I couldn’t have done a better job of summarizing Gary’s key messages.
Gary Vaynerchuk fielded our audience questions with eloquence, tough love and truly helpful suggestions. And he didn’t give up till we did! Oh, then he kindly signed books for as long as we stood in line. Generous.
Thanks Loren Sanders for bringing Gary Vaynerchuk to Carlsbad! Thanks Gary for sharing your timely insights in a way that we can all get! Everyone in the audience got a ton out of your wisdom.
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