5 Reasons You Should Update Your Website Content Weekly

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This post shares 5 reasons that will persuade you to commit to update your website content weekly.

Create fresh content weekly?

I know. You may be rolling your eyes about now. Creating and posting unique content for your site four times a month is not a rollicking fun topic, I get it.

As you know if you’ve visited this blog, I’m all about sharing strategies, tactics, lessons, and tips to help you grow your business. So, let’s dive in, shall we?

Let me ask you, at this moment does your website content…

• Display a blog post or page that grabs their attention, when your ideal clients visit?
• Have a recent blog article or resource page you’re excited to share on social?
• Demonstrate your most current expert capabilities with a fresh blog post, podcast episode, or article?
• Help your dream-client-audience understand your latest thinking about solving their pain points?

Now this is important, when you share your expertise and experience online with original content, you’re going to connect with more potential clients.

If you meet your clients at live events, publishing weekly original content still matters! Your original content provides another touch point and reinforces your offline client attraction efforts.

Put it this way: potential clients you meet at live events, are going to check out your website, aren’t they? You know they are.

And don’t forget about folks who are referred to you. What are they going to do first? Yep, click over to your website.

So we want this puppy to be decked out and updated with your best stuff, don’t we?

Here’s the deal, lately I’ve spoken with experts, business owners, coaches, and consultants who haven’t updated their website content in some time.

When I ask women this question, often they get a pained expression on their faces.

Is this you? When you think about coming up with a fresh piece of content, it feels like a chore. A bit like cleaning out closets, organizing your tax info, or going to the dentist, right?

I hear you.

And, I also know that you want to serve your audience of potential clients.

Stay with me now, here’s why static, outdated website content is a problem for services entrepreneurs like you.

You’re an expert. You’re always learning.

You uncover new approaches, changes, and the solutions you offer evolve, don’t they?

What’s more, with each project, new client, and ongoing customer relationship, you refine your skills.

If you don’t revise and update your site’s content to demonstrate your newest ideas and capabilities, you risk being left behind.

Or, being undervalued.

You see my point, right?

I don’t want that for you. Because you’re a caring entrepreneur, who loves serving clients, you want your website, your brand, to communicate your expertise and knowledge. I know, and yet a boatload of issues can get in your way.

Reasons You’re Not Updating Your Website Content

There could be many reasons you’re not updating your content regularly. Let’s see, maybe…

1. You haven’t saved the time on your calendar to prepare new articles, blog posts, or podcast recordings.
2. You haven’t found topic ideas you’re excited to write about.
3. You’re not quite sure what’s going to captivate your audience, to click through to read / listen.
   

No worries if that’s the case for you.

I want you to be on top of your game. That includes meticulous attention to your online identity—your website.

You want your website content to reflect your best knowledge, recommendations, and expertise at all times.

Because you never know when your next dream client’s going to pop over to your site.

Don’t forget this little gem: your potential clients will search you out online, even when they’re referred to you by a trusted source.

Still need a bit more persuading before you commit to creating weekly, original content? Let’s dive in.

5 Reasons You Want to Update Your Website Content Weekly

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Reason #1) Consistent content creation says you care about your audience

By consistently sharing your valuable knowledge with your audience, via website content of potential clients, you’re saying that you understand their situation. You get the struggles they experience.

You’re telling your ideal client avatar audience…

Isn’t that how you feel about serving your clients and audience?

And there’s more.

Reason #2) Showing up helps you

The reality is, no matter how often experts tout the advantages of being consistent about posting content, few business owners follow through. They generally say, “I WISH I had time to come up with new content weekly.”

Maybe you feel that way too.

I know where you’re coming from.

You’re juggling a ton of commitments: family, clients, volunteering, creating new programs and services, fixing the printer. The list goes on.

Imagine this: instead of thinking of ‘creating content’ as a chore, shift to a growth marketing mindset. Begin to list your content creation actions under *Relationship Building* on your calendar.

Here’s a side benefit for you: Publishing consistent, quality content sets you up to become the trusted, authoritative, go-to source in your field.

Reason #3) It keeps you on your toes

You’re the type of expert who wants to focus on topics for your blog posts, resource pages, podcasts, or videos that are ridiculously relevant to your specific clients. And, those you’re looking to attract, right?

Good on you!

Once you set your intention to show up weekly with new content to help your clients on their journey, you’ll sharpen your radar about what’s important to them.

Another bonus benefit? You’ll focus on subjects / topics that get you excited about creating and sharing.

Make sure your content subjects relate directly to the services, packages, and programs you’re offering.

Here are a few ways to do that:

1. Answer the exact questions, your dream clients are asking themselves right now.
2. Share baby steps to move them toward solutions to pain points you help them solve.
3. Even when you’re not launching or making an offer, inspire and educate dream clients on what’s possible for them after they buy your services / programs to solve their giant, pesky problems.

I know you’ll share your tips, micro-lessons, and tutorials all in a generous way. Because, that’s who you are as a professional.

Want more info about how to come up with irresistible topics for your audience? Here’s a post about how to choose content topics that have your dream clients saying, “Wow, she gets me!”

Reason #4) Grows your business because

Here’s something else to keep in mind: creating and posting your original content on a weekly schedule, becomes a win-win, for both your clients and you.

No matter which business growth priority you look at:

• Growing your list
• Attracting new clients
• Launching a new program, service, or digital course
• Increasing your revenue

Your content is going to help you get to all of your goals, I promise you.

And like I said: first, you’ve gotta show up.

Showing up means you’re in the trenches with your clients. It means you know they’re in the pursuit of solving problems and achieving dreams.

And, when you put yourself, your expertise, your experience and knowledge out there, in the form of helpful content, you’re being of service.

Reason #5)  Fresh content makes these guys happy

Love them or hate them, we know search engines like websites that are updated regularly.

And answering the exact questions your ideal clients are asking, has never ever been more important.

Updating Your Content Consistently, Builds Trust

Current, relevant, topical, how-to website content communicates to visitors both your expertise and your commitment.

You show that you care about your audience, your followers and your email list subscribers. Don’t forget, your audience also includes your current customers, clients and prospective ones.

So show that you care when a prospect lands on your website.

• Make it clear on your site that you’re an expert who cares enough to continually offer help to your “tribe”.
• Publish your newest problem solving ideas, workarounds, and solutions on your website content, where your audience can find them easily.

So, if I’ve done my job correctly, you now know how important it is to consistently create new website content that your clients are interested in.

Now, grab your calendar and set aside time to plan and create your content.

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