3 Common Mistakes Entrepreneurs Make That Destroy Their Ability to Reach Clients and How to Avoid These Mistakes Once and for All
Do you feel like you’re unable to reach clients with your marketing?
Are you worried that you’re networking and marketing constantly with little to show for it? Do you wish you could wave a magic wand and be an expert at marketing, reaching and connecting with clients?
Have you thought lately, “I hate marketing myself? I love my work, my clients, and feel fulfilled when they succeed using my programs. I really dislike, loathe, and detest the marketing part. It makes me feel yucky.”
Wonderful! I’m so glad you’re here. As a small business marketing expert, geek, and trainer, I love teaching women how to breakthrough their love-hate relationship with marketing, so you can reach clients with ease!
Let’s fix this!
Here are 3 common marketing mistakes women entrepreneurs make when it comes to how to reach clients and how to fix them.
Mistake #1. You really don’t love marketing yourself or your business.
You’re not alone. I hear this sentiment EVERYDAY from women business owners.
How to fix this: Reframe your definition of marketing. Marketing is the way you educate (potential) ideal clients about how you help, others just like them, solve problems. Or achieve goals and dreams.
Today, marketing isn’t being a used car sales person or electronics store sales clerk. Where they try to sell you a 75-inch screen TV before the big game.
Marketing is not selling. Marketing is ‘sorting’.
- ‘Sorting’ is having conversations to see if people who have problems are a fit for you (the problem solver). It’s also about figuring out if you’re a fit for them.
- Sorting means: do the two of you mesh? You only want to work with people who get fabulous results from your work, right?
Keep in mind when you’re networking, talking with referral partners or at an event, you’re sorting. You’re figuring out who’s a fit for your programs, products, and services.
Mistake #2: Forgetting to remind yourself everyday: your work matters.
How to fix this: Your work REALLY matters to the people you’re meant to serve. Thankfully, our communities, our country and our planet have lots of wonderful healers, trainers, and experts. Why? Because each person must connect with the one coach, mentor, trainer, healer, expert who can best serve her. We each mesh best, and can learn from, different people.
The world needs all of the smart, ethical, talented, healers, speakers, trainers, coaches, experts, consultants, business owners and entrepreneurs it can get. We have ginormous problems and big businesses, governments; the Ubers of the world can’t solve them. They can’t even scratch the surface.
You’re serving the people who need you. Make that the basis for all of your marketing efforts.
Mistake #3: Making your self-introduction about you.
How do you introduce yourself and your work at business events? Make sure you aren’t listing your services. Don’t sound like a restaurant menu.
Avoid saying, “I’m Ms. Blue and I’m a CPA and we do taxes, payroll, tax planning and strategy for companies of all sizes.” Yawn.
Instead, a CPA can introduce herself this way; “We work with frustrated small business owners who want to understand how to improve their payroll and tax practices so they can substantially grow their business.”
This explanation/introduction narrows the audience to business owners who are focused on growth and who want great expertise. This self-introduction repels the kind of buyer whose simply looking for a tax person who does the cheapest returns.
Your Best Next Steps to Reach Clients
At a recent yoga class when I was visiting Santa Barbara, the wonderful instructor closed with this affirmation:
Everyday, in every way, I am growing richer and richer.
It fits here so well. Each day, as a woman business owner, you’re growing wiser, more in-tune with the people you serve best, more sensitive to their priorities, problems and fears.
Keep these thoughts top of mind when you’re marketing and networking to reach your people. Your tribe. Those spectacular, whatever-it-takes men and women who get phenomenal results from your work.
Are you frustrated by connecting with way too many potential clients who don’t buy? Is it time to earn the income you deserve? Great—I have just the Guide for you! Please click below to join my list community and get your free copy of my guide “7 Critical Mistakes Women Entrepreneurs Make That Keep Them from Earning the Income They Deserve (And How to Fix Them)”
This Guide shows you how to get razor sharp clarity about 7 key aspects of marketing to grow your business. Including the type of clients you want to serve so you can earn the income you deserve.
With this Guide, you’ll learn how to uncover the value you bring to your best clients, and discover compelling topics for creating blogs, articles, or videos (content).
That way you’ll reach more of your perfect clients! You’ll be all set to reach them because you’ll speak directly to them with your messages.
Your life and your work matters like never before. The clients you’re meant to serve are waiting for you.
So today, and for the next 7,000 days of your business owner-life,
What if you could show up consistently + share your content?
Lately, it seems that many women coaches are dreading each day when it’s *time to post on social media*. Now, this just can’t stand.
Because you have clients to engage and enroll, so you can make a massive difference in their lives, am I right?
If you’ve been procrastinating, avoiding, skipping, or just not showing up online for future clients because the content inspiration goddess hasn’t dropped by—this Cheat Sheet is for you.
Download 21 Practical Tips: Create Content Consistently (Even if You Feel Stuck)
You’ll find mindset shifts to try, creation inspiration, and (my personal fave) how to *batch* your content. You’ll also get updates to my blog with lessons, insights, and tips. You can unsubscribe anytime.
What to read next
6 Actions to Focus on, So You Can Attract Dream Clients Like a CEO
What if you could finally create content consistently?
If creating your marketing content has felt like a chore, a time-suck, or a massive mystery, you may have given up on content entirely.
But the truth is:
Content is key to attracting ideal clients and filling your programs. So don’t give up!
If your content ideas are buried in your beautiful brain, you want a process to help your words flow.
You want specific actions to implement so that the content you create stands out to your dream clients.
When you schedule a free Clarity Call, together, we’ll uncover your personalized marketing content actions. That way you can impact more clients. Click below to set up your FREE Clarity Call.