15 Tips for Creating Content: How to Use Your Client Story, So You Can Grow Your List

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In this post, we’re talking about 15 tips for creating content so you can attract dream clients. We’ll also dive into how you can use your Ideal Client Story to make it easier than ever.

What? Ideal Client Story?

The purpose of your Ideal Client Story is to help you focus on what you’re saying, when creating content, so you can talk to your *one dream client*.

I’m excited to share this post with you because getting clarity about your dream client will be a huge jumpstart to your content creation process. I promise you!

Now if you’ve known me for a minute, you know that getting 100% clear on who is your perfect client is massively important.

And I want you to really go through this list, pick out the benefits that you can relate to. Find the tips that cause lightbulbs to go off in your beautiful brain. That way, you can use them to make your content creating days among your favorites of the week! And your content creating habit will grow, along with your list.

Because we’re each different, right?

Some women business owners I know, can get inspired in a moment, open their phones and dictate away a wonderful piece of content for their future clients, a message to their list, or a video they want to shoot.

 What if you’re not a writer? Do what Sarah did

Note: Sarah’s story is an excerpt from my Amazon #1 bestselling book, She Markets.

Now, I’m going to ask you to put together a complete, detailed description of who your ideal, perfect client is. You may feel resistant to this step.

You may say, “But I’m not a writer. How can I create an entire description of my client?”

I understand completely. And you don’t have to be a writer for this work to be valuable to you.

Don’t believe me? Here’s why.

Sarah, a life coach, felt like you might be feeling when it comes to *writing* your dream client’s story.

She told me she didn’t feel that she was a writer.

However, she didn’t let that stand in her way. She created a four-page ideal client description.

Because she’d been collecting tidbits and facts, Sarah knew everything she needed to know about her perfect client.

Sarah called her ideal client, *her lady*.

If you don’t think you’re a writer, you’ll love this:

Sarah’s 4-page Ideal Client Story was all in bullets.

Yes, no story writing skills required.

And it worked beautifully to help Sarah enhance her marketing to attract more of her ideal clients.

You see, the format doesn’t matter because a perfect client story /description is your personal reference tool.

No one sees your client story, but you. Maybe your assistant at some point.

Give yourself the gift of doing this deep work, in any way that works for you.

Please keep an open mind. Find a method that helps you be present and immerse yourself in who your dream client is, as a complete person.

How much time does it take to write an Ideal Client Story?

To answer this common question, I’m going to punt to a classic reply my college professors used.

“It all depends.”

And how you want to approach this project.

The good news, you can use any method you wish. You can,

• • • Dictate their story into your phone or other recording app.
    • Open a Google Doc, or word processing document, and type away.
    • Having trouble typing about them? To get started, journal about your dream clients.

The truth is, this Dream Client Story is your business asset or resource.

Why is your client story an asset? Because, each time you’re ready to prepare a piece of marketing content, you’ll open your story and get energized to talk to dream clients.

Still, you may be thinking, “What do I do with my Dream Client Story anyway?”

Glad you asked! Here are 15 content creating tips, based on how women coaches, consultants, and course creators use their Dream Client Story to produce captivating content.

15 tips for creating content + how to use your Dream Client Story

#1. Knowing what to say, and how to say it, when creating new website pages for your programs, events, and services.

It’s true, you have terrific training, insightful ideas, proven processes, and stellar programs. All you have to do now, is explain the benefits of your services, in such a way, that your dream clients will go, “Ah, I get it!”.

That’s just one of the reasons, you’ll be so glad you created your ideal client story!

#2. Inspiring yourself to create content, on days you’d really rather not.

#3. Refining, polishing, and evolving your messaging so you can connect with more of the clients you want to serve. You’ll learn as you go.

#4. Getting clear about exactly who are those wonderful people that are your perfect, dream clients.

#5. Calendaring the meaty marketing content topics your dream clients can’t wait to open and read, watch, or listen to.

• • • Think of how you’ll have ease of mind, when you only have wake up on Content Creation Days and, well, create your blog post, video show, or podcast.
    • You won’t have to spend an hour (or more!) racking your brain for a topic.

#6. Staying on top of where your dream clients are going.  You can refresh your perfect client description, whenever you like. For example,

• • • What have you learned about them in the last 3 months?
    • Think back over your client and prospect conversations.
    • What’s shifting for them?
    • What are they grappling with today?
    • Add to or revise the story you’ve written about your dream clients.

#7. Energizing your marketing mindset. You can do this easily by setting a specific goal for how many potential clients you want to reach. Review their story, then you’ll be excited to: Decide how many new clients, students, or email subscribers you want in the next 60 days.

#8. Choosing your content topics intentionally.  Always create your content based on both your ideal clients’ desires AND your offers for the next 90 days. Are you getting ready to launch a new webinar, live event, retreat, workshop or digital course? So good, that makes choosing your content topics easy peasy, doesn’t it?!

#9. Feeling less salesy about marketing your services. When you refer often to your client story, you’ll use it to reframe your view of marketing. How’s that? Because you’ll remind yourself that you’re not marketing. You’re serving your audience and future clients.

Here’s my favorite mindset tip, not wild about marketing yourself?

Shift your mindset. You’re not *marketing*. You’re *educating* potential clients about what’s possible for them.

This one is so important, let’s look at it a different way:

Marketing is simply letting ideal clients, that haven’t met you yet, know who you are and how you help them.

#10. Banishing blogger’s block (writer’s block, recorder’s block) forever.

You know how sometimes it’s easier to do good things for others, than do them for yourself? Or to brainstorm ideas for solutions?

If you’re stuck and resisting even getting started with any tips for creating content, do this: What would you tell one of your students, clients, customers, or mentees if they came to you with this problem?

Consider what you’d advise your client to try. Do that for yourself.

#11. Reviewing your pricing, with your Ideal Client Story in hand. The advantage? You’ll refresh your memory about how many ways your students, clients, and customers benefit from working with you. Or taking your courses.

#12. Motivating yourself to become confident about your pricing. Just like our opening story of Sarah, when you embrace your value, you’ll feel more confident about pricing your services, packages, courses, and programs.

A woman business owner explained to me how she was able to increase her pricing this way,

When I acknowledge the value of the services I offer, I am more confident in providing my services—and I offer more value to my clients. It is an interesting dynamic!

#13. Creating content as though your ideal client is sitting across the table from you. Speaking directly, empathetically, and specifically is what you do in your work as a coach, mentor, teacher and expert. Truth be told, this is one of the top advantages you have as a solopreneur.

You have the upper hand here because, this is how you speak normally to your clients.

All you have to do now, is get down on paper (your blog) one of the many typical conversations you have with potential clients!

By doing a quick review of the story you’ve written for this one dream client type, you’ll tap into precisely where they are on their journey. Then, your content will practically write itself!

Your ideal client story empowers your mindset

#14. Your client story, makes it easier to focus on the *one* when you’re creating content. When you rely on your client story, you’ll create content for one ideal client at a time.

Now, as a business and life coach, one of your biggest roles is to help your clients focus, right?

Every day, you help clients drill down to solve one problem at a time, don’t you? Or coach them to channel their energies to work toward *one* desired dream until it’s accomplished.

When it comes to creating content to connect with your dream clients, you must do the same for yourself. It seems only fair, doesn’t it? I know what you’re thinking, you have at least two client types that you could blog or create for at once. Try to resist.

They say, when it comes to marketing if you’re talking to everyone, you’re talking to no one.

#15. Appealing specifically to your dream clients when they’re searching online.

Even if you meet most of your clients today, at live networking events, you still want a treasure trove of your ideas, knowledge, and tidbits of what you teach clients, published online. That way, your expertise is findable when someone searches your name. That’s why I hope you can add these tips for creating content to your own creation process.

Bonus Tip, #16. Jumpstarting your email list building habit. Have you been avoiding, neglecting, or procrastinating on crafting emails to your list each week?

I understand, however, we must put a stop to the agony of list-neglect!

By crafting, reworking, and fine-tuning your dream client story, you’ll be happily surprised at how uplifted you’ll feel about messaging your email list!

Final thoughts on tips for creating content

I hope you’ve found at least 3 ideas that you can adopt from this list of 15 tips for creating content!

Here’s why it’s so important for you to refine your content creation habits, it’s for your people. Never forget, your dream clients are waiting for you. Your job is to make it easy for them to find you.

When you create content and share it with your list, you’re helping potential clients take baby steps toward crushing their fears and solving their problems.

What’s more, your dream client story contains the seeds that lead you to how to best help them.

Each time you revisit, add to, or update your clients’ story, you’ll discover fresh approaches to helping them.

Your dream clients have problems that you’re expert at helping them solve. You know this, your dream clients can learn best from you.

Your perfect, ideal clients share your values. They want to make a difference for their families, their students, their employees–no matter what it is you coach and teach them about.

They. Are. Waiting. For. You. Your expertise. Your gifts.

So keep your dream clients top of mind, when you’re planning how to spend your week. Because if you don’t create and share content that they’re looking for, it’s going to be tough to get them to join your list.

Once they’re on your email list, your captivating content will keep them interested and inspired to discover what you have to offer and become your loyal clients. Imagine how fulfilling that will be?

You’ve got this!

~ Cynthia

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