This post shares practical website visitor engagement actions for your life coaching site, so you can bring in more of your dream clients.
You’ve worked hard to become a life coach, you did the inner work, and more. All so you can help people who are struggling with the same problems that once held you back.
Happily, you know how important it is to create content so you can show up, share your expertise online, and connect with *your people*. Yay you!
Now, you’re ready for (more) clients, right?! Fabulous!
Let’s talk about the practical website visitor engagement actions you can take, so you can attract potential life coaching clients.
After all, you want your website and its content to:
Build trust by creating content that matters to your dream clients
Establish your credibility by sharing happy client testimonials
Inspire potential clients to contact you once they feel that you *get* them
Invite visitors to join your email list. Offer a relevant *freebie*
Speak directly to clients you want to enroll in your coaching services
Whew! That’s a lot, right? It’s all good, I’ve got you.
Keep reading and I’ll show you how to apply these practical website visitor engagement actions to connect with future clients.
15Practical Website Visitor Engagement Actions
#1. When potential clients find your website, do they understand you’re talking to them?
As you create content, starting with your homepage, you want to consistently speak directly to your dream client.
To be clear, you’re not talking to *everyone* who has the problems you help solve…only to your dream clients.
By tapping into the mindset of the exact clients you want to serve, you can ensure that readers know who is writing the content—a life coach who understands the pain points they struggle with.
Be bold, make your homepage a love letter to the specific clients you serve. That way, you can make a connection with your readers.
For instance, as a coach who focuses on working with Gen X women going through major life transitions, your home page might say something like…
I coach Gen X women who struggle to rebuild their lives after a nasty divorce.
Additionally, it’s important to communicate the value you offer across your website and all of your content (when clients find your content valuable, they will trust you more).
In your case, as a life coach, you may guide women step-by-step through the transition they’re experiencing.
By infusing your distinctive coaching approach, your website content feels personal to dream clients because it encourages them to stay on your website and discover who you are.
Once they find your content relatable, they’ll click to your blog posts, then your services page, and learn more about programs you offer.
When you speak specifically about your dream clients’ pain points, often you can then use this goodwill you’ve created to inspire them to sign up for a discovery call.
Why? Because, from the moment they opened your home page, they felt like you’re *speaking their language*.
Note: Discovery calls are generally free sessions so that you can determine if potential clients are a good fit for you to work with.
Review your website content, is it talking about your dream clients’ most pressing pain points 95% of the time?
#2. Is your smiling face on top of your homepage so you can instantly engage clients on your life coaching website?
If your face isn’t visible on your homepage, please reconsider doing so.
You may ask, what does your smiling face at the top of your homepage do for potential clients?
Why not use a lovely image of a restful garden? Or the ocean?
Here’s the thing, you gain a boatload of benefits when your image appears front and center on your homepage:
- Your site stands out in a sea of sameness because your beautiful face is the first image they see
- You make it clear who is the life coach
- Your photo makes it easier to connect with visitors
- After seeing your homepage photo, visitors are more likely to recognize you on social media
- Your dream clients find that your image is instantly engaging
For starters, you’ll need a high-quality picture of yourself taken by a professional photographer.
If you’re still hesitant, consider that when your engaging face is visible you send the message that your ideal clients are in the right place.
You’re saying to them…
I’m the coach who helps you get unstuck from your post-divorce roadblocks.
I’m the coach who helps you lose those extra pounds so you can confidently go for that promotion.
I’m the expert who can help your business reach its goals.
How else do you want to show potential clients that you’re trustworthy and that you’re the consultant who has their best interests at heart?
You can talk about your credentials, professional certifications, media outlets where you’ve been published, or work experience. You can also share what you love about working with your clients.
Most of all, to build trust you talk about the painful problems your dream clients experience across all of your website content.
Which leads us to our next practical website visitor engagement strategy…
#3. How quickly do future clients understand what problems they’ll solve by reading your content?
The best content marketing experts have figured out that people are more likely to trust you when they find value in your website content, blog posts, and podcast episodes.
So give website visitors some valuable (this means free) content first and then ask them to sign up for your email list after they’ve been on your site for a bit.
You won’t be surprised, your blog posts must share educational, interesting, relevant problem-solving content that’s useful to your readers.
When you provide snippets of your expertise on your website, then future clients will be more likely to trust you because they feel like you understand them.
When planning content for your social media posts, blog posts, or website, think about how each piece of content helps the person reading it.
Try this when creating your content, imagine you’re sitting across from your ideal client,
- What problem is she struggling with today?
- What would you say to encourage her? To give her hope?
- What action, no matter how small, can you suggest to help solve her problem?
- What baby step can you share to move her closer to a solution?
- Entice clients to visit your site again and again by showing them how deeply you understand the precise problems they face.
As a solopreneur, you can easily show that you’re interested in website visitors and that you’re committed to educating them by sharing tons of small steps toward solving their giant problems.
After all, it’s your business, your life coaching services, your personal life experience, and expertise that you share.
Besides, you want to make it easy for web visitors to absorb your messages and content, right? So let’s keep going!
If you want more tips about content creation, click here for my post with 17 Content Creation Tips.
#4. How easy is it to read your webpage content?
Did you know that 79% of web users scan web pages instead of reading them line-by-line?
According to the research group Nielsen Norman only 16% of web users read web pages word-by-word. (Source)
All in all, you must write your content for both types of website visitors: readers and scanners.
You want to check to see if your content is easy to digest for web visitors who aren’t readers, but instead are scanners.
How do you write for folks who scan pages versus folks who read web pages line-by-line?
Here are 10 formatting steps you can take to make your website content easy to absorb for both readers and scanners:
- Leave lots of white space between paragraphs.
- Write short paragraphs with no more than 4 lines of content.
- Make both scanners and readers happy by using bullet lists and numbered lists.
- Break up text with subheadings because when the main content points are clear, you draw readers in. (Also called “H2 Headings” in WordPress.)
- Encourage visitors to read your webpages/blogs with subheadings every 400-500 words
- Make webpage titles, blog post titles + headlines so clear, your grandmother understands them
- Apply bold or italics to words/phrases you want to emphasize
- Choose an impactful main image for each blog post and web page
- Break up multiple paragraphs in the body of your content with images
- Make the first 2 sentences of your content compelling enough to get readers to stick around
Overall, remember that writing content for blog posts and web pages is quite different from writing for a printed report or book.
#5. To inspire confidence so visitors stay on your website, show client testimonials.
Add brief client testimonials near the top of your homepage because they’ll help to quickly boost potential clients’ confidence in you.
A single client testimonial can make a huge difference when you want to engage clients on your life coaching website.
Be brave, ask clients who you’ve worked with before if they would consider giving you a testimonial.
You want potential clients to know that people have trusted you enough to take action, sign up for your email list, and become paying clients.
Haven’t had paying clients yet? No worries, share testimonials from your practice clients.
Potential clients visiting your website will trust you because they know that you’ve positively impacted other people just like them.
When writing, show potential clients how what you’ve done for others could also work for them and then provide a way for them to follow up with you or get more information (i.e. “Learn more about my consulting services here.”). This is known as a call to action.
What’s more, you can also share these testimonials with your audience on social media!
In the meantime, decide how you can offer 100% free value to them in exchange for their email. That way you can build a relationship with them after they subscribe to your list.
In the spirit of *give first*, be clear that potential clients know that they will be receiving something of significant value from you without ever paying.
#6. How often does “you” appear in your content compared to “I”?
This is one of my pet peeves with entrepreneurs building audiences and businesses online. It’s always, all about your clients, customers, and students.
When writing website or social media content, talk directly to your dream clients— say what you’d say if they were sitting across from you.
Honestly, the most effective way to engage clients in your life coaching website content is to use the word “you” liberally.
That way, when you share insights, tips, and actionable steps you provide value first-hand for those who are looking for guidance from someone just like yourself – an expert on navigating their problems. Or achieving their dreams.
Imagine that you’re reading this article written by a health coach…
“I create a meal plan each week before doing my weekly food shopping because I hate it when I run out of specific ingredients. I feel incredibly organized with my pre-prepared meal plan.”
As a reader, doesn’t it feel as though the health coach is talking directly to you in this example below?
Imagine how helpful it will be for your readers when they feel as though you’re having a conversation with them! It’s like you’re sitting together.
#7. On your blog, do you remind readers at the end of each post who you are?
Here’s an easy practical website visitor engagement action to take! Because you want blog readers to remember you, one simple way to be memorable is by adding an author box with a brief bio.
This little rectangle of information reminds them who you are after reading each post and includes your headshot photo and a brief bio. Other tidbits you may want to include are…
- Your experience and accomplishments, such as professional certifications
- How long you’ve been coaching/doing this work
- If you’re an author, the title of your book
- Add something you do for fun, a bit about your family, pet(s) names at the end of your Author Box bio because it makes you more relatable.
These credibility builders can be used in any order depending on whether it’s more important to let people know about a particular accomplishment or you want to highlight a specific area of expertise.
What’s an Author Box again?
Author boxes are added pieces of software (called plugins) if you use WordPress for your website. If you’re not technical (like me) you can have a tech expert add a similar feature on other website platforms like Squarespace.
Here’s my Author Box as an example:
#8. Do you increase website visitor engagement by adding text to blog post images?
The reality is, a website visitor decides in a few seconds whether or not to read your blog post. The same goes for any of your web pages like your services page, about page, and homepage.
That means that the pictures you choose for each post are hugely important to help entice web visitors to read your posts. Actually, to engage readers to explore your services page, about page, and home page.
First: you want to always include an image with a blog post.
Second: choose compelling images that your dream client/reader relates to. Photos of people that resemble your dream clients/web visitors are the most relatable.
Want to go to the next level with your blog post images? So good, do this…
Add text to your blog post images.
Why? Because adding your blog post title to the image increases its impact even more.
Here are examples of my blog posts with text here at SheMarketsMentor.com/blog:
Also, check out Copyblogger.com for inspiration for adding text to your blog post images.
#9. Do you use your dream clients’ own words in the titles of web pages, blog posts, podcasts + videos ?
Experts say, web visitors make a split-second decision about whether or not to read content based on its title (headline).
To improve the chances that your audience dives into your content, use the same language your dream clients use in content titles.
Remember, you’re not talking to everyone who has the problems you help solve, you’re talking to dream clients. Dream clients are your sole focus when you want to implement practical website visitor engagement strategies.
#10. In addition to building trust with clients, you want to show the search engines that your website is trustworthy.
Guess what plays a big role here? Frequency. Are you adding fresh content to your website weekly?
If not, you want to organize your schedule so that you’re devoting time for consistent content creation.
That way you can accomplish two life coaching business goals: when you want…
Goal #1) To engage clients on your life coaching website
Goal #2) To show search engines that your website is trustworthy.
On your website, do you have an email newsletter subscription form? If not, create one and add it to your homepage so that potential clients who visit your site can find it easily.
#11. To begin client relationships, do you offer a freebie in exchange for email addresses?
What valuable piece of content do you offer web visitors in exchange for subscribing to your email list?
Make sure you share a piece of content that is your best work, because it’s how you build trust with readers.
Not sure what content to offer? You’ve got lots of options.
- To create a simple item for your first opt-in freebie, how about a downloadable PDF that shares a checklist?
- The checklist can provide your proven tips to help solve one of your dream clients’ urgent problems.
- Or steps (that only you can share) to simplify their lives.
- Checklists are effective because future clients love *quick and dirty* lists of meaningful actions they can put to work instantly.
- Would you prefer to record a video or series of videos? Great, love that!
- Sharing videos with snippets of your expertise in exchange for joining your email list is an excellent email list/relationship building strategy.
When creating a freebie, opt-in gift in exchange for your future clients’ email, pack it with actionable information toward solving your dream clients’ urgent problems.
#12. In your email signature, do you include a special bonus or offer in exchange for people’s email addresses?
Now this action is a slight shift from practical website visitor engagement, yet still super important.
If you’re not already doing so, create this signature and add it to all of your outgoing emails so that people can see it.
Your contacts may even share emails from you that include your freebie/opt-in content with their friends. The result: even more potential client relationship building opportunities!
#13. Add a Call-to-Action on each blog post and website page.
A Call-to-Action (CTA) asks your website visitors to take the next step to connect with you. CTAs are how you invite web visitors to subscribe to your email list, comment on your blog post, click to read another blog post, click to your services page to learn how to work with you, and more.
Be sure to add a Call-to-Action to each of your web pages and at the end of all your blog posts.
#14. The length of your blog posts matters.
Experts say that web pages and blog posts must be, well, not short.
If you can, write blog posts that are at least 1200 words long. Some studies say that blog posts with around 2000 to 2500 words are shared more often than are shorter ones.
#15. Size your blog post images correctly.
‘Optimizing your blog post images’ is somewhat technical, but it’s a valuable, practical visitor website engagement practice. If images on your website are too large, it can slow your website’s speed down when visitors click to your site. That means your visitors are waiting several seconds for your blog post or homepage to appear on their screen.
Anyhoo, we want to avoid as many delays as possible when a potential client’s waiting to read about you and your services. Ask your web tech person for the exact size images should be for your website, and make sure yours are the right size.
If you don’t build and maintain your own website, check with your website tech person for the correct size of blog post images for your site.
Final thoughts for practical website visitor engagement
After you read (or scan) this post, create a list of 3-5 actions you intend to take so you can instill trust in your readers when they visit your website.
If you’re not already creating and publishing fresh blog posts or podcast episodes weekly, you’ll give your client-growth a huge boost by doing this first.
That’s the best strategy to grow your list of subscribers so that you can develop deeper relationships with them via your weekly emails and offer your services.
I can’t wait to see how you grow your email list and your business by putting these content strategies to work on your website!
If you’re stuck when it’s time to create content that engages your clients or if these approaches make sense for you, click here to download my free 21 Practical Content Creation Tips Cheat Sheet.
It shares insights and ideas so you can become inspired about and consistent with your content creation. You’ll also get lessons, insights and tips from me. You can unsubscribe anytime.
I can’t wait to see how you create and share your content.
Please don’t forget, your future clients need your expertise and insights, now more than ever!